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BMW unleashes new M4 racer on DTM

We may not get to enjoy the fruits of it all, but we're in the midst of a golden age in touring car racing around the world. In Northern Europe, rival local series have amalgamated into the Scandinavian Touring Car Championship. In the UK, the British Touring Car Championship is enjoying the largest and most diverse grid in its long history. In Australia, the V8 Supercars series has grown from a Holden vs. Ford battle to include challengers from Mercedes, Nissan and Volvo. And in Germany, the DTM championship has managed to lure BMW back onto the grid to open up the battle between Mercedes and Audi. All good things, in short.
Since returning to the Deutsche Tourenwagen Masters in 2012, BMW has won the drivers' title once and the constructors' title twice, proving the Bavarian manufacturer to be not only a suitable challenger to the two-horse race between its star- and ring-emblazoned rivals, but the dominant force in German tin-top racing. Now BMW is set to enter its third season since returning to the DTM, and this is the car with which it intends to do so.
Replacing the M3 DTM that has impressively won half of the DTM races it has contested over the past two years, BMW's latest racing car is made in the mold of the new M4 coupe. Only it's even meaner. While the production version has switched to a turbo six, the DTM version still uses a V8: a 4.0-liter unit with four-valve cylinder heads, mandatory air restrictors and a Bosch ECU to channel 480 horsepower and 369 pound-feet of torque to the rear set of Hankook racing slicks through a six-speed sequential gearbox. The lightweight chassis is rounded out with competition-level aerodynamics and all the mandatory safety equipment.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.