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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

BMW M4 pitted against i8 in drag race

Germany's Auto Bild has set up a very intriguing drag race to settle not just an inter-brand rivalry within BMW but a question of the old school versus the latest tech. The BMW M4 is a leader among the traditional sports coupes with a turbocharged inline-six spinning the rear wheels, but the M has to tackle the cutting-edge i8 with its turbocharged three-cylinder augmented with electric drive. See what happens when they go head to head. Even on paper, the race looks quite close. The i8 weighs about 300 pounds less than the M4 and also slightly nudges it out on net torque at 420 pound-feet versus 406 lb-ft. Also in some shots, the pavement looks just a little bit damp here, which would benefit the i8's all-wheel drive setup. However, the M-car has a healthy horsepower advantage with 425 hp against the hybrid's 357 hp. The race commences after a short introduction. Watch and see whether the traditional tech or latest layout wins the day. Related Gallery 2015 BMW M4 Coupe: First Drive View 38 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Auto Bild TV via YouTubeImage Credit: Related images Copyright 2014 Michael Harley, Drew Phillips / AOL Green BMW Coupe Hybrid Performance Videos drag race race bmw m4

Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.