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BMW i wants to build the ultimate self-driving machine

Just a few years into its short life, BMW's i sub-brand is changing its mission from the pursuit of the electric cars to building the ultimate self-driving machine. That's according to Klaus Froehlich, shown above, a BMW board member and the head of research and design. "[BMW i] is now in ramp-up stage," Froehlich told Reuters. "We call it Project i Next." Project i Next won't abandon the electric car model – but instead, its next EV will feature the next-generation of self-driving technology. This is not the first time we've heard of BMW's autonomous aspirations, but it's the first time we've heard of a new name or designation for the brand. According to Reuters, BMW won't sell its next i-badged EV until 2021 – whether that's the oft-rumored i5 or another vehicle all together remains to be seen. Whatever BMW calls it, driverless tech will be a priority. Froelich added that such a vehicle could allow the company to fire up its own ride-hailing service to challenge Uber and Lyft, and their automotive allies, Toyota and General Motors. BMW is still working on its partnership strategy in that realm, Froelich told Reuters, but the company isn't sitting still – it made a small investment in ride-sharing app Scoop late last month. A raft of electric car competitors – Tesla, obviously, but also Porsche and Audi – and the struggling i3 are forcing BMW i's hand. It only sold 11,000 i3s here in the US last year, and with just 2,272 sold over five months, it's on pace to do less than half that volume in 2016. A Chinese electric startup has also plundered the brand's leadership ranks, Reuters said. Bloomberg claims this startup is Future Mobility Co., which is backed by Foxconn (among others). Just five months into 2016, i has lost the head of its powertrain group, Dirk Abendroth, its VP of product management, Henrik Wenders, and the head of the i8 program, Carsten Breitfeld. Considering these woes, changing gears might be i's best option for long-term viability. Related Video: News Source: ReutersImage Credit: John Locher / AP Green BMW Technology Emerging Technologies Autonomous Vehicles Electric bmw i driverless car klaus froehlich

Watch BMW 3 Series drift in Scotland

Drifting is inherently connected with Japan largely because the sport originally hails from there. That's why many of the traditionally popular drifting machines are from Toyota, Nissan, and Mazda. However, as long as the rear wheels can spin, you can slide it, no matter where a vehicle is from. For a new video, Xcar discovers a grassroots contingent in Scotland that specializes in smoking the tires of the BMW 3 Series. These guys aren't running the hugely expensive machines that you see in top events, but they definitely don't lack for passion to get a car sideways. One guy in the video runs an absolutely insane-looking Nissan-powered E36 3 Series convertible. Another competes in an E30 station wagon with a Toyota engine. Watching these unconventional drifters out on the track is a cool experience. Clearly, these folks are using what's around them to fulfill their need for speed, and they look like they're having a ton of fun doing it. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.