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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

2015 BMW M3 and M4 priced at $62,000 and $64,200

When the BMW M3 and M4 debuted on Monday at the 2014 Detroit Auto Show, it was to much fanfare and excitement. At that time, though, we were missing a big piece of the M3/M4 puzzle - the price.
According to a report from our roundel-obsessed friends at Bimmerfest, the four-door M3 will star at $62,000, while the M4 Coupe is priced at $64,200. Those prices do not include a $925 destination charge. That's a pretty significant jump over the $56,275 starting price of the old M3 Sedan and $59,275 starting price of the last M3 Coupe, although we'd argue that these cars should easily outpace their V8 counterparts in terms of overall performance. In other news, a six-speed manual will come standard, while the seven-speed M DCT will be an optional extra.
Bimmerfest also came up with a timeline for the M3 and M4's arrival. We should expect the official announcement of pricing, along with the full order guides, released near the end of this month or in early February. Production will kick off in March, while customers will be able to begin placing orders in late April. We'll get our first crack at both cars in June, with deliveries beginning later that month.

Fore! Pro golfers race BMW i8 against a golf cart

You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for. Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing plug-in vehicles at the 2014 BMW International Open golf tournament in Koln, Germany. Two of the golfers take your run-of-the-mill golf cart while the other two take a slightly more powerful BMW i8, with the goal to get to the course's "halfway house" first. The race, among other things, sends jackrabbits scurrying and shows off the i8's really cool doors and racy styling. The odd part – "spoiler" alert – is that the golf cart wins the race by taking a short cut through the course despite the fact that the i8 pairs a 231-horsepower turbocharged engine with a 131-horsepower electric motor. It's probably not exactly the message of high-speed performance BMW wants to convey but it would raise eyebrows if this weren't all a silly stunt. Check out the three-minute video below and then read our i8 First Drive impressions here.