2008 Bmw M5 Base Sedan 4-door on 2040-cars

Auto blog

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Reveal of next-gen BMW 7 Series set for June 10

Executive vice presidents of the world, your next sedan is debuting in just a few days. BMW is finally taking the wraps off the next-gen 7 Series on June 10, and the Bavarian brand's teaser video provides a few early hints about the high-class model. Highlighting a 750Li, the camera in the teaser swoops around the sedan to show off its laser headlights. The badge for BMW's Carbon Core also gets some of the limelight here to proclaim the extensive use of carbon-fiber-reinforced plastic. This clip doesn't give much more away, though. However, BMW has already spilled the beans about some of the other futuristic features for the new 7 Series in an earlier tease. The sedan is essentially a rolling technological showcase and offers functions like remote-controlled parking that's run from the key fob. Inside, using the infotainment system is possible with three-dimensional gesture control by waving your hand in the air in the right area. The extensive amount of CFRP in the passenger cell also helps save 287 pounds over the previous generation. If buyers are really looking for opulence, they can also reportedly order a massive, panoramic glass roof and a leather-covered engine cover. Expect a full rundown of all of the 7 Series' lavish features when the sedan debuts.

BMW M4 vs. Lexus RC F in Head 2 Head sports coupe showdown

It's the showdown everyone's been looking forward to, the East versus West grudge match of the year. We're talking, of course, about the BMW M4 versus the Lexus RC F.
Although BMW uses a twin-turbo straight-six and the Lexus uses a free-breathing V8, the two are pretty closely matched on paper: a luxury coupe with over 400 horsepower channeled to the rear wheels.
The BMW has been doing these cars for longer, and the M4 boasts a higher power-to-weight ratio. But then the RC F has more power - and without forced induction to break up the rev range. So which is the better luxury muscle coupe? Watch the latest episode of Motor Trend Head 2 Head to find out.