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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Pininfarina Battista hypercar's output specified at 1,873 horsepower

Even in a galaxy far, far away, the Pininfarina Battista would stand out. After a delay of about three years, the official specifications of the all-electric hypercar have been revealed: Full power is rated at 1,873 horsepower, outputting 1,697 foot-pounds of torque. Sixty-two miles per hour arrives in 1.86 seconds, with 124 mph coming in 4.75 seconds. 217 mph is the estimated top speed. (The Rimac Nevera recently hit 258.) The 120kWh battery pack should enable a range of about 280 miles from a single charge. A pair of electric motors are mounted to each axle, each motor powering a specific wheel and giving the Battista full torque vectoring capability. Pricing — and this is one of those cars that, if one has to ask, just move on — is about $2.2 million, which places it in the territory of the Bugatti Chiron. For those customers considering an upsell, a limited “anniversario” edition will comprise five of the expected 150-unit build run. It differs from the standard version by some cosmetic alterations, which lifts the price by some $70,000-plus. 0r you could buy a BMW M3 as a chase car. The two-seater Battista is named for Battista “Pinin” Farina, who founded Carrozzeria Pininfarina in 1930. A lot of its battery, carbon-fiber chassis and motor components come from Rimac, the nascent Croatian electric supercar maker that recently paired with Porsche to take over Bugatti.  Many more details about the carÂ’s development, several photos and our driving impressions can be found in this Autoblog post from August.   Auto News By the Numbers Green BMW Bugatti Green Automakers Green Driving Coupe Performance Supercars Pininfarina Battista

Car and Driver lists 10Best for 2013, same as it ever was

Forgive us for having the distinct feeling of déjà vu, but it certainly feels like we've been here before. By that we are referring Car and Driver and the announcement of its annual 10Best vehicles for 2013. To be sure, it's an impressive selection of cars that combine heart-pounding performance and frugal sensibilities, but it also represents something of a broken record on the part of C/D. We're not so sure that's a flaw, though, as the resulting list is tough to argue with.
Vehicles like the Ford Mustang, Porsche Boxster, and BMW 3 Series have maintained their high-horsepower spots on this list for several years now. Even on the more practical and nimble end, the Honda Accord, Honda Fit and Mazda Miata have not budged. These continued spots are even in light of redesigns for some vehicles such as the Accord, Boxster and 3 Series.
In fact, the only newcomer to the 10Best list this year are the Scion FR-S/Subaru BRZ twins, which knocked out the Cadillac CTS-V. We think it would have been a huge misstep to have excluded the FR-S/BRZ, even in light of the supercharged Caddy's lamentable departure from 10Best.