2007 Bmw M5 on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW i8 offers you a fast ride to the future for $135,700* [w/video]

BMW's long-form teasing and rollout of its incredibly cool i8 has put us in a unique position to report from its world debut here in Frankfurt. Typically, an auto show debut marks just the start of the information dump about a new vehicle. The i8, however, is a car that we've already driven and reviewed, so perhaps the biggest news from the show floor is the official price of the thing, as well as getting to see it live and in person, of course.
Arriving in US showrooms in the spring of 2014, the i8 performance plug-in hybrid will carry a price tag of $135,700 (*not including $925 for destination and handling charges). That kind of cash puts the i8 near the very top of the BMW range (slotting just under the top-trim 7-Series models), and will buy a massive amount of new technology.
The four-seat i8 has the look of a true supercar, and its new-tech drivetrain will offer up the performance of a stirring sports car, at least. A TwinPower Turbo, three-cylinder, 1.5-liter engine will make 231 horsepower and 236 pound-feet of torque that's gets sent to the rear wheels, while a 96-kilowatt electric motor doles out 131 hp and 184 lb-ft of maximum torque to the fronts. Total system output of 362 hp and 420 lb-ft allows the i8 to sprint to 62 miles per hour in 4.4 seconds with all-wheels-driven handling, and it still returns an astonishing 94 miles per gallon US.

The 2014 Alpina B4 Bi-Turbo Cabrio powers up luxury and speed

The BMW specialists at Alpina know how to exploit a niche when they see one. With the BMW M4 still not technically official, it saw the need for a higher performance four-seat convertible than the 435i 'vert. Enter the new B4 Bi-Turbo Cabrio that is debuting at the Geneva Motor Show.
The European-exclusive model takes BMW's 3.0-liter, twin-turbocharged inline-6 and massages it up to 410 horsepower and 442 pound-feet of torque, which is less power but more twist than the M4 would give buyers. Alpina's tend to be built more as quick, luxurious grand tourers, and the B4 Bi-Turbo gets is no different with an adaptive sport suspension and an eight-speed automatic. Plus it wears the classic pinstripes and 21-spoke wheels that are the brand's design hallmarks.
While the added weight for the convertible means that the Cabrio takes 4.5 seconds to reach 62 miles per hour, about a half-second slower than the coupe, at the moment it is the only way to get this kind of performance in a BMW convertible. Orders for the convertible open in March in Europe and prices in Germany start at 74,800 euros ($102,878 at today's conversion rates).