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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW planning plug-in hybrid versions of core models

To the casual observer, there's a sort of schism in the world of fuel sipping. The Japanese, Koreans and Americans have embraced electrification by way of hybrid powertrains, while our German friends lean towards diesel technology. BMW is actively pushing to change that impression, as it's announced that it will take a break from niche-busting MPVs and lifted, four-door coupes to produce plug-in hybrid versions of some of its "core-brand" models. This charge will be led by a 3 Series eDrive, whose innards are shown above, with BMW fitting a version of its turbocharged four-cylinder and an electric motor to its popular sedan. This, it should be noted, is quite a departure from the ActiveHybrid 3, which relies on a thirstier 3.0-liter, turbocharged six-cylinder. More specific details, such as the total system output, the electric range of the plug-in system or the amount of time it will take to charge, aren't yet available. BMW has, however, said the eDrive 3's systems are "directly based" on those used in the i3 and i8, and that includes larger components, like the lithium-ion battery and electric motor. "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models," said BMW board member Herbert Diess. "When it comes to the electrification of the drivetrain, we are deliberately developing a wide-ranging expertise in order to offer our customers worldwide the ideal solution." BMW will unveil a prototype of the 3 Series eDrive in Miramas, France, although it's not clear when either it, or the X5 eDrive the company mentioned in its attached press release, will arrive to market. New generation of plug-in hybrid models Munich/Miramas. The BMW Group is preparing to follow up its innovative and revolutionary BMW i models with plug-in hybrid versions of the core-brand models. In Miramas, France, it will present a BMW 3 Series plug-in hybrid prototype and a new generation of hybrid vehicle concepts incorporating technology already used in BMW i models. Long term, the BMW Group is planning to offer plug-in hybrid versions of all its core-brand models. Herbert Diess, Member of the Board of Management BMW AG, Development, said: "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models.

Child cobalt miners: Automakers pledge ethical minerals sourcing for EVs

BERLIN - Leading carmakers including Volkswagen and Toyota pledged on Wednesday to uphold ethical and socially responsible standards in their purchases of minerals for an expected boom in electric vehicle production. Demand for minerals such as cobalt, graphite and lithium is forecast to soar in the coming years as governments crack down on vehicle pollution and carmakers step up their investments in electric models. To cover its plans for more than 80 new models by 2025, Volkswagen alone is looking for partners in China, Europe and North America to provide battery cells and related technology worth more than 50 billion euros ($59 billion). Talks with major cobalt producers, including Glencore, at VW's Wolfsburg headquarters last week ended without a deal. More than half of the world's cobalt comes from the Democratic Republic of Congo, a country racked by political instability and legal opacity, and where child labor is used in mines. On Wednesday, a group of 10 leading passenger-car and truck manufacturers announced an initiative to jointly identify and address ethical, environmental, human and labor rights issues in raw materials sourcing. The partnership dubbed "Drive Sustainability" consists of VW, Toyota Motor Europe, Ford, Daimler, BMW, Honda, Jaguar Land Rover, Volvo Cars and truckmakers Scania and Volvo. The alliance "will assess the risks posed by the top raw materials (such as mica, cobalt, rubber and leather) in the automotive sector," said Stefan Crets of the CSR Europe business network. "This will allow Drive Sustainability to identify the most impactful activities to pursue" to address issues within the supply chain.Reporting by Andreas Cremer.Related Video: Image Credit: Michael Robinson Chavez/The Washington Post via Getty Images Green BMW Ford Honda Jaguar Land Rover Mercedes-Benz Automakers Toyota Volkswagen Volvo Green Automakers Green Culture Electric Scania ethics mining