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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW X4 M40i leaks ahead of LA Auto Show

Leaked photos of the higher-performance BMW X4 M40i emerged today ahead of its expected debut at the 2015 LA Auto Show. The new model builds on the xDrive35i model, offering an extra 60 horsepower and 43 pound-feet of torque. The hotted-up X4 should use that power well. According to Auto Guide, it will hit 62 miles per hour in 4.9 seconds and should be limited to a top speed of 155 mph – a notable improvement over the existing xDrive35i, which takes 5.2 seconds to hit 60 and has a top speed of 130 mph. Expect the X4 M40i to be followed by an similar version using the X3's more versatile body style, both of which will use an eight-speed automatic and a more aggressive all-wheel-drive setup. Despite the "M" in its name, this is not a full-blown M car. Instead, it takes the same tack BMW has used for the M235i here in America, as well as the M50d models sold in Europe: higher performance over stock, without offering the full enchilada that is a proper M car. That explains the slightly more aggressive body kit, which isn't as sporting as that of a proper M car. On top of the new front and rear clips, there's a set of meaty 19-inch wheels that look to be wrapped in sporty Michelin Pilot Super Sport tires. In the cabin, an oversized M-branded steering wheel is the most notable addition. Naturally, we'll have the full range of details on the X4 M40i when it debuts in a couple of months in LA. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

BMW bringing two new concepts to Pebble Beach

BMW has announced that it will reveal not one, but two new concept cars during Monterey Car Week next month. The Bavarian automaker released this teaser image in conjunction with the announcement, showing what looks like a rather racy steering wheel to suggest that at least one of those concepts will be focused on performance. The signature red and blue stitching on the wheel and the participation of the M division's R&D chief in the press conference also hint at its nature. We're intrigued, though, by some of the buttons on the wheel with labels like "Flash," "Cool," and "PSL." The Roundel marque has been known to create concept cars to showcase at classic car concours, but they're more often presented at the Concorso d'Eleganza Villa d'Este that BMW has supported for over a decade on the shores of Italy's picturesque Lake Como. That's where BMW revealed in recent years the 3.0 CSL Hommage, the Pininfarina Gran Lusso, and the Zagato Coupe concepts (to name just a few). It did, however, follow up on the latter with Zagato Roadster concept at Pebble Beach that same year. We might project that at least one of the concepts would represent another brand affiliated with BMW – like Mini, Rolls-Royce, or BMW Motorrad. However the announcement below seems to indicate fairly clearly that they'll both be "concept cars" (not bikes), and that they'll be presenting the BMW brand itself (not another from the group). The show cars are also likely to veer more toward the design-study end of the spectrum than previewing any specific upcoming production models, and we wouldn't be surprised if the two arrived as a matching pair of sorts. BMW's California-based Designworks studio is also likely to have played a key role in at least one of the projects. But to find out more, we'll have to wait for the press conference on August 13 in the BMW Villa at Pebble Beach. The concepts will subsequently make the rounds of key Monterey events, including The Quail, the Legends of the Autobahn Concours d'Elegance, the Rolex Monterey Motorsport Reunion, and of course the headline Pebble Beach Concours d'Elegance. BMW to Unveil Two World Premier Concept Cars During Monterey Car Week. Media Preview at The BMW Annual Press Conference on Thursday Evening. Woodcliff Lake, N.J. – July 17, 2015... BMW is pleased to invite credentialed media to the 'BMW at the 2015 Monterey Car Week' preview press conference on August 13th at 6:00pm.