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BMW jazzes up the Z4 with Pure Fusion Design package

While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.
Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.
BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.

BMW-Toyota sports car heading towards Tokyo debut

Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a "feasibility study" for a shared platform to underpin a future midsize "sports vehicle."
In terms of the latter, it seems that things have stepped up from the feasibility stage to the conceptual stage, as Motor Trend reports we could see a pair of new sports car concepts debut later this year in at the Tokyo Motor Show. There isn't much information about the new program, but the article suggests the sports cars could be all-wheel drive hybrids, with electric motors powering the front wheels and a gas engine powering the rear wheels. While a partnership between Toyota and BMW might not lend itself to a catchy portmanteau like "Toyobaru," here's hoping it will bear fruit that is as exciting as the ones produced by the Toyota/Subaru tie up.

2015 BMW X4

BMW has been in the line-blurring business of late, with the original X5 "Sports Activity Vehicle" muddling the line between SUVs and sport sedans in 1999, the 5 Series Gran Turismo challenging what our definition of "Gran Turismo" means in 2009, and pretty, low-roofed four-doors like the 6 Series Gran Coupe and the fresh new 4 Series Gran Coupe broadening the meaning of the word "coupe."
In the midst of all of this, BMW blurred the lines around both the SUV and coupe genres with its big, heavy, and in many ways ridiculous X5-based "Sports Activity Coupe" (cue collective eye-roll), dubbed X6. Auto wags scoffed at its lack of utility, compromised outward visibility and added cost, but a more emotional public was apparently smitten enough by its aggressive looks to avail itself of some 250,000 of them worldwide in six model years on sale.
Enter the all-new 2015 X4 crossover - err, "Sports Activity Coupe" - which BMW hopes will perform as well in the compact category as the X6 has on the next rung up the ladder. Like the X6, the X4 is a tough sell on paper: it's more expensive and less practical than the X3 on which it's based; it's heavier, despite the loss of interior space; and it doesn't even hold as much stuff in the back as the 3 Series wagon. As with the X6, the X4 is essentially a high-riding style statement that, like proper coupes (the two-door kind), says to the world, "You fools can take your need for practicality and shove it. I just want to look good."