1991 Bmw M5 E34 Jdm on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Recharge Wrap-up: Lego Tesla logo, BMW goes electric in Singapore

A man built a giant Tesla logo out of Legos. Adrian Drake, a Tesla owner, displayed his brickwork homage to the electric car company at Brickworld Chicago. In the video above, the hosts interview Mr. Drake about his creation, and he gives some insights into how he conceived and constructed the freestanding display. Drake also demonstrates its sturdiness, giving the logo a tap to send it wobbling precariously from side to side. You'll probably notice that standing to the left of the logo is a Lego model of a Tesla Supercharger. That was built by Robert Turner and can be seen in a separate video. See the Lego Tesla logo in the video above, and read more at Teslarati. Canadian power generator TransAlta will use Tesla stationary batteries for a commercial energy storage project. The project involves installing five Tesla Powerpacks to store energy during periods of low demand for use during peak grid times. TransAlta believes that energy storage systems like this will help encourage the creation of more wind and solar energy. "This is a major step forward in putting new technology to work in Canada," says TransAlta Lead Engineer of Technology Dan Chapman, "and Tesla is already a leader in this field." The project is expected to be up and running in late 2016. Read more from TransAlta. BMW and Nanyang Technological University in Singapore have launched an electromobility research program. In addition to the projects the joint Future Mobility Research Lab is already working on, (Advanced Battery, Driver Enhancement and Intelligent Mobility), the groups will also begin Electromobility in Asia and Smart Materials research projects. The Electromobility in Asia project focuses on how people interact with BMW's i cars, while the Smart Materials project seeks to improve touchscreens and interactive surfaces. BMW has provided the lab with an i3 and i8 with which to conduct research. Each partner is investing $965,000 into the new programs. Read more at Green Car Congress, and in the press release below. BMW Group and NTU embark on S$1.3 million electromobility research NTU receives BMW i3 and BMW i8 as research platforms Singapore. BMW Group and Nanyang Technological University (NTU Singapore) today launched a new electromobility research programme, involving the all-electric BMW i3 and plug-in hybrid sports car BMW i8 that runs on electricity and petrol.

BMW, Ferrari, VW cars use tungsten mined by terrorists

Bloomberg Markets is reporting that BMW, Volkswagen and Ferrari have been using tungsten ore sourced from Columbia's FARC rebel terrorists. The extensive story focuses on Columbia's illegal mining trade and calls into question the provenance of the rare ore that is used not only in crankshaft parts production, but is also found in the world's computing and telecommunications industry for use in screens.
The ore is mined by the FARC (Fuerzas Armadas Revolucionarias de Colombia, or Revolutionary Armed Forces of Colombia - People's Army), and exported to Pennsylvania, where it is refined. The refined ore is then sent over to Austria, where a company called Plansee turns it into a finished product. Now, it's important to note that we aren't talking about the world's supply of tungsten here. In 2012, Plansee's American refinery purchased 93.2 metric tons of tungsten, valued at $1.8 million. That's peanuts, with the entire Colombian tungsten mining industry producing just one percent of the world's supplies.
That doesn't make indirectly supporting FARC any more acceptable, though. BMW, VW and Ferrari are all committed to not accepting mineral supplies from the Democratic Republic of Congo, which is also in the grips of a guerrilla insurrection funded, in part, by illegal mining. The same commitment would figure to extend to Colombian mining, but as BMW points out, it's difficult for a multi-national manufacturer to know where every item in its supply chain comes from. A company spokesperson says as much, telling Bloomberg, "These few grams out of the billions of tons of raw materials passing through the BMW supply chain are of no practical relevance."