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BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.

Updated 2017 BMW i3 goes 114 miles with new 33-kWh battery

The trend of electric vehicles getting bigger batteries and thus longer ranges continues with today's announcement that the 2017 BMW i3 will come with a 33-kWh battery good for 114 miles of range. That's a solid increase from the 81 miles of range from a 22-kWh pack in the original i3s. Officially called the 2017 BMW i3 (94 Ah) – that's not gonna roll off the tongue – the new battery is the same size as the original pack, but has a more than 50 percent increase in capacity. BMW says that the 114 miles will be available, "varying weather conditions and with the air conditioning or heating turned on," which sure sounds like real-world driving to us. The range-extender version of the i3 will also be available with the new 94 Ah battery. In the days' biggest non-surprise (given the i3 news), the BMW i8 is also getting a range boost and a facelift. Read more about the i3 in the press release below. Related Video: The new 2017 BMW i3 (94 Ah): More range paired to high-level dynamic performance: BMW i3 (94 Ah) with more powerful battery (33 kWh). Up to 114 mile combined1 (hwy/city) range under everyday conditions2. New BMW Home Charger Connect offering additional comfort and connected functions. Woodcliff Lake, N.J. – EMBARGO: May 1, 6:01 pm EDT / 3:01 pm PDT... Today BMW announced that BMW i will offer a new model range of its compact electric car, the BMW i3 and from the 2017 model year will be offering a new version with more than 50% increased battery capacity. The 2017 BMW i3 (94 Ah) has a capacity of 33 kilowatt hours (kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. Even in everyday conditions 2, the new Battery Electric BMW i3, in varying weather conditions and with the air conditioning or heating turned on, a range of up to 114 miles combined1 (hwy/city) is possible as shown by independent BMW testing cycles3. The driving performance figures of the 170 hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from 0 to 60 mph in just over 7 seconds. This makes the BMW i3 both the sportiest and most efficient electric vehicle in its segment with an expected EPA electricity consumption of 27 kWh/100mi. In addition to the Battery Electric BMW i3, the Range Extender model will also feature the 94 Ah battery.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.