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Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV
Wed, Sep 16 2015It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.
Mini fini: The Mini Clubman passes into British motoring history
Mon, Feb 5 2024Au revoir, Clubman. The veddy British Mini model that found a loyal following in the UK and elsewhere for more than a half-century has folded its spilt rear “barn doors” for the final time. The ultimate Clubman — assuming there wonÂ’t be another sequel, and Mini says there won't — rolled off the production line Monday at Mini Plant Oxford in England. The Mini “estate” version bows out after 17 years of build at Oxford and more than a half-million units churned out for deliveries to more than 50 countries. The heritage of the Clubman — and of most Minis — is worth recalling because the brand has spawned such affection among its fans. One has to deep-dive back to the early Sixties, when MiniÂ’s owner, British Motor Corporation (BMC), introduced two estate versions of the original Mini: the Austin Seven Countryman and Morris Mini Traveller. In 1967, the characteristics of existing Mini wagons were combined to form the first Clubman. lt was axed in 1982 — after it was once renamed as the 1000HL — and the Clubman wouldn't return until 2007, with the brand then under the auspices of BMW. Modern vehicle safety standards presented a challenge for those rear doors. “We needed to ensure that both doors would always open fully without obscuring the rear lights, which was a legal requirement,” said Guy Elliott, who was part of the development team for the doors at the time. The reborn Clubman was updated in 2015 for a second generation. It adopted Mini's signature circular daytime running lights, a feature still seen today, and ditched the unusual rear doors for a more conventional setup. Last year Mini launched the “Final Edition” of the car, with a special grille and alloys and limited it to a run of 1,969 units, paying homage to the launch year of the original. The BMW Group says it expects to invest about $750 million in the next few years in realigning the Oxford plant to accommodate assembly space for the upcoming electric Aceman crossover and new Cooper variations later this year.
YouTube viewers prefer BMW
Fri, Sep 11 2015BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:
