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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Daily Driver: 2015 BMW X6 M

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 BMW X6 M, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore, and today I am driving the 2015 BMW X6 M. This is the crossover coupe that is sort of a halo SUV for BMW. It's got its naysayers but I like it. I think it's a number of things enthusiasts like. It's fast, it's curvy, it looks good, it's fun to drive, and this one that I'm [00:00:30] testing out is absolutely loaded. It comes in at more than $115,000. Now that might seem like a lot for an X6, even in M trim, but you're getting a lot of stuff here. This has got a twin-turbo V8, pumps out 567 horsepower. It's mated to an eight-speed automatic transmission, which I think is a good one, and it runs with all-wheel drive. There's a number of M treatments like the wheels, some of the aerodynamic treatments up front. [00:01:00] It looks sporty and it also has a good tough crossover feel, but it still has almost a car feel as well because the X6 was designed to have a bit of a coupe dynamic. Now inside, is really a beautiful surroundings. We've got lots of trim. It looks like carbon fiber. We've got different color stitching. There's black trim, there's orange trim, there is some of the M colors of light blue and red trim on the steering wheel. It definitely looks like a [00:01:30] loaded BMW, but also an M BMW series. You lay on the throttle you can get away from stoplights quickly, no trouble. Sounds good. There's a nice exhaust note. It got moving. It's a quick car. It can get to 60 miles an hour in about four seconds, which when you consider this SUV is above 5,200 pounds, that's pretty quick. Some people question the point of an X6 in general, [00:02:00] and especially an X6 M. You're taking an SUV with less capability than an X5 and some other SUVs in this segment and then cutting it down and making a design statement. I say exactly. That's exactly what you're doing. I like a vehicle that looks like this that has those coupe-like stylings in the back. It's a little more of a cutting edge, curvy design. I think all of that's great. Then, if you're going to do different M versions of cars, why not do an X6 M?

Plug In 2014: BMW i DC Fast Charger is poised to change the EV game

It looks like it's just a blue box on a pole, but BMW's new i DC Fast Charger represents a much bigger deal than just the lowest-cost SAE Combo Charger on the market. BMW sees it as the key to getting more drivers into electric vehicles. As Robert Healey, the EV infrastructure manager for BMW of North America told us, "For [BMW], the future is clear. DC charging really is the future." "DC charging really is the future." – Robert Healey, BMW We spoke with Healey at the Plug-In 2014 conference in San Jose, CA last week about the promise of the new $6,548 DC fast charger. "The strategy is pretty simple," he said. "BMW wants to get as many DC Fast Chargers out there as possible. We're not in the charging business, we're in the EV business and to support the sales of our cars, we have identified some key areas: home charging, public charging and assistant services for EV drivers." That's why the first of the new blue boxes will be installed at the 285 i dealers in the US, many of whom already installed the cables needed for fast charging when they put in the Level 2 chargers, said BMW's Cliff Fietzek, manager of connected eMobility. Even if you haven't gotten a site ready for a DC fast charger, the installation costs for BMW's unit are lower because you don't need to pour concrete (for the wall unit) and the SAE Combo connector plug costs "significantly" less than the competing CHAdeMO plug, Fietzek said. One minor drawback to the BMW DC fast charger compared to the more expensive traditional, full-size DC fast chargers is that the 24kW BMW fast charger allows you to charge to 80 percent full in 30 minutes, while the bigger units can do the job in 20. The good news for EV drivers with SAE Combo cars (which, in the US, means the Chevy Spark EV and the VW e-Golf) is that any driver with a Combo plug car and a ChargePoint card will be able to use the BMW stations. In fact, BMW is talking with both GM and VW on where to install SAE Combo stations in the US so that there is minimal duplication of effort. In other places, BMW is working with other automakers, including Nissan, which uses a competing fast charging standard. "In Great Britain, we are installing triple chargers, the CHAdeMO, SAE Combo and the high-power, three-phase AC that can go up to 43 kW to support the Renault [EVs] and others," Fietzek said.