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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Jaguar Land Rover to drop supercharged V8 for turbocharged BMW power

There are few things that sound as good as Jaguar's 5.0 liter supercharged V8. As great as it is when the supercharger whines or the exhaust cracks and pops on throttle lift-off as the air pressure equalizes, the basic design dates back to the '90s. Plainly, the engine isn't as efficient as it needs to be, but designing a new V8 from the ground up is an expensive proposition. Instead, Automobile reports that Jaguar Land Rover is set to use a twin-turbocharged V8s supplied by BMW. Scalable architecture is all the rage as automakers streamline designs in order to save costs. For example, Jaguar's current supercharged V6 is quite literally a V8 with two holes missing. They didn't even change the length of the block. It seems both of those designs are on their way out, with the V6 being replaced by a inline-six closely related to the company's inline four. It seems that rather than designing an new and expensive V8 for their top of the line models JLR, is sourcing from BMW. From 1994 to 2000, BMW owned Land Rover. A few models, including the Land Rover Range Rover, used BMW engines then and in the initial years of Ford's JLR stewardship. It seems things have now come full circle. BMW currently makes a twin-turbo 4.4 liter V8 that produces anywhere from 440 to 600 horsepower, depending on the application. Automobile says that a new 4.0 liter V8 is in the works and that it will most likely be the engine that JLR uses. Expect it to be more powerful, more fuel efficient, and lighter than what both BMW and JLR currently offer. This seems like a win for both companies. BMW gets to offset the cost of a new motor while JLR, a smaller company, doesn't have to invest in a whole new architecture. As automakers search for ways to cut costs, expect collaborations like this to continue. Infiniti and Mercedes-Benz both share a four-cylinder engine. Ford and GM have worked together to design a shared 10-speed automatic. While we may lament the loss of that wonderful Jaguar Land Rover engine, we can still be happy that they haven't abandoned the V8. Related Video: News Source: Automobile Rumormill BMW Jaguar Land Rover

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.