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BMW M3 takes on Mercedes-AMG C63 S in track battle from Evo

Over the last few decades, BMW has firmly established an enviable reputation among automotive enthusiasts by making what many consider to be the very best sporty sedans and coupes in the world. Every few years, a new challenger appears from one of the German brand's long list of competitors, but the result always seems to be the same: Close, but no cigar. The latest challenger to BMW's on-track crown comes from Mercedes-AMG in the form of the C63 S sedan. The AMG has a lot more power, an excellent and balanced chassis and it looks beautiful. But is it good enough to outperform the latest BMW M3? We're not going to spoil it for you. Watch the latest Deadly Rivals video from Evo to find out which competitor comes out on top.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Next BMW M3 sedan to be plug-in hybrid?

BMW has a lot in mind for the next-generation 3 Series and 4 Series cars, and we're hearing about it now even though they're not expected for another three or four years. The sedan is expected to be lighter, wider, with a longer wheelbase and a lower center of gravity. Rumored tech updates include the water injection system debuted in production on the BMW 1 Series, and the 4 Series convertible might go back to a fabric top. Now The Detroit Bureau reports BMW insiders have revealed that the next M3 will get a plug-in hybrid drivetrain. We've heard about plug-in variants in the mix for the G20 3 Series using a small displacement four-cylinder, but not on the M3 and possibly M4. The goal is familiar, according to the "several senior company officials:" to improve the performance while reducing the emissions footprint. Apparently, the power unit being worked on uses a "similar engine" to the 425-horsepower, 3.0-liter inline six employed at the moment, with power sent to the rear wheels. Electric assistance would come from a KERS-like unit that would also - and only - send power to the rear wheels. Torque is said to go up at least 73 pound-feet from the 406 lb-ft available currently, and all-electric range might be as much as 20 miles. Plenty of carbon fiber will help offset the weight of the lithium-ion batteries. Despite company obfuscations, we know BMW is working on a hybrid powertrain for a vehicle rumored to be called either i5 or i7, and would use one or two electric motors to drive the front wheels while the traditional ICE drives the rear wheels. This potential M3 and M4 powertrain would be an offshoot of that engineering. Automobile speculates there will be electric turbochargers and a horsepower number around 500. Related Video: