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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

More stick shift models added to MINI's 2024 lineup

While automotive journalists have called in recent years for their industry and consumers to “save the manuals," their campaigns for manual transmissions have fallen mostly on deaf ears. Except at MINI. No surprise. The take rate for a stick shift in a Mini is said to be 18% to 20%, and in John Cooper Works models, it's more like 40%. The figure for the auto industry in general is 1.4%, meaning that driving stick is all but a lost art — unless you're driving a Mini, or say, a VW GTI or Golf R. In a presentation this week detailing the changes and specifications of MINIs for the 2024 model year, one revelation stands out: additional hardtop and convertible models that can be ordered with stick shifts. Specifically, the list includes MINI Cooper convertible, the Cooper S ragtop, the Cooper four-door hardtop and four-door Cooper S. Production of those cars is scheduled to begin in March. In November, MINI USA, which is part of the BMW organization, announced the return of manuals in its Cooper, Cooper S and John Cooper Works 2-door hardtops. Here's a pricing breakdown: Regarding other updates announced, MINI will continue to offer “special” editions — Untamed, Untold and Resolute — that launched a year ago and received additional enhancements in November that included new body colors, interior upholsteries, and engine variants. These three editions can be had on the respective models equipped with the Iconic Trim. MINI also says it will reintroduce the base Classic Trim to all Hardtop, Clubman, and Countryman models, and the Signature Trim will feature MINI Navigation as included equipment, with Advanced Real Time Traffic Information built in. In December, the company introduced a pair of tricked-out convertibles named the "Seaside Edition" that can be optioned in Nanuq White or Caribbean Aqua colors. Those models should be hitting dealers right about now, MINI says. 

BMW, Toyota warn about Chinese market slowing down

BMW and Toyota are the latest automakers to become concerned about the closing throttle on the once rapidly accelerating vehicle market in China. There might be drastic effects on their ledgers at the end of the year. With the Chinese stock market no longer looking so healthy, the people just aren't buying as many new cars as in the past. Things got really bad in June after the first drop in deliveries in two years. BMW has already reduced Chinese production by 16,000 units so far this year. Despite the slowdown, the company has kept a brave face. "We experience that volatility in all emerging markets," BMW CEO Harald Krueger said in a conference call, according to Automotive News. The problem for Toyota is a bit stranger. Through July, the automaker's Chinese deliveries were actually up 12 percent. However, the gain was offset by falling sales prices. "This is making our business in China quite difficult. The business environment is getting tougher," Toyota Managing Officer Tetsuya Otake said, Automotive News reported. Much of the weakness in China has come in the middle part of the year, and from January through June deliveries were still up 8.4 percent. This means the effects haven't hit the financial results of some automakers too hard quite yet. In the second quarter, General Motors referenced the "challenging conditions" there but still posted a growing net income of $1.1 billion. Despite falling global sales, Toyota managed record income for the quarter, too.