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2015 BMW M3 and M4 configurator launched, no lunch hour safe

BMW has just made your lunch break a little more interesting by launching the configurators for the M3 and M4. Pricing and options for the new sports coupe and sedan was revealed just a few days ago, but it's always more fun to see the visual effect your personalizations have on the bottom line.
The M3 and M4 start at $62,000 and $64,200, respectively, without a $925 destination charge. However, as soon as the configurator is opened, both models default with metallic paint ($550) and the M Double-clutch Transmission ($2900), plus extended leather on the M3 ($950) and full leather on the M4 ($3,500). This is basically the way they were shown when displayed at auto shows. Of course, there's nothing preventing users from setting up these performance machines however they like.
So sit down at your desk with a cup of coffee or a sandwich and create your perfect German sport sedan or coupe. It's always fun to see how much money can be spent on a dream car.

Recharge Wrap-up: Lego Tesla logo, BMW goes electric in Singapore

A man built a giant Tesla logo out of Legos. Adrian Drake, a Tesla owner, displayed his brickwork homage to the electric car company at Brickworld Chicago. In the video above, the hosts interview Mr. Drake about his creation, and he gives some insights into how he conceived and constructed the freestanding display. Drake also demonstrates its sturdiness, giving the logo a tap to send it wobbling precariously from side to side. You'll probably notice that standing to the left of the logo is a Lego model of a Tesla Supercharger. That was built by Robert Turner and can be seen in a separate video. See the Lego Tesla logo in the video above, and read more at Teslarati. Canadian power generator TransAlta will use Tesla stationary batteries for a commercial energy storage project. The project involves installing five Tesla Powerpacks to store energy during periods of low demand for use during peak grid times. TransAlta believes that energy storage systems like this will help encourage the creation of more wind and solar energy. "This is a major step forward in putting new technology to work in Canada," says TransAlta Lead Engineer of Technology Dan Chapman, "and Tesla is already a leader in this field." The project is expected to be up and running in late 2016. Read more from TransAlta. BMW and Nanyang Technological University in Singapore have launched an electromobility research program. In addition to the projects the joint Future Mobility Research Lab is already working on, (Advanced Battery, Driver Enhancement and Intelligent Mobility), the groups will also begin Electromobility in Asia and Smart Materials research projects. The Electromobility in Asia project focuses on how people interact with BMW's i cars, while the Smart Materials project seeks to improve touchscreens and interactive surfaces. BMW has provided the lab with an i3 and i8 with which to conduct research. Each partner is investing $965,000 into the new programs. Read more at Green Car Congress, and in the press release below. BMW Group and NTU embark on S$1.3 million electromobility research NTU receives BMW i3 and BMW i8 as research platforms Singapore. BMW Group and Nanyang Technological University (NTU Singapore) today launched a new electromobility research programme, involving the all-electric BMW i3 and plug-in hybrid sports car BMW i8 that runs on electricity and petrol.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.