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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2014 BMW 5 Series starts at $50,425* and gets a new diesel, 5 Series GT starts at $60,925* [w/video]

BMW itself says it is making "Precise modifications to the design" of the facelifted, sixth-generation 5 Series, and this is the result. The 2014 5 Series will come in four flavors - sedan, Touring, Gran Turismo and ActiveHybrid 5 - the biggest news probably the addition of a diesel engine for the US market.
When they go on sale in August, the 528i sedan will start at $50,425, a $1,700 increase over the 2013 model, and if you want xDrive that adds $2,300 to the price across the model range. The 535d employs a 3.0-liter twin-turbo inline six-cylinder diesel with 255 horsepower and 413 pound-feet of torque and starts at $56,025. BMW portends "substantial fuel efficiency gains over its gasoline-fueled counterpart," but the exact numbers won't come until closer to the on-sale date. The $64,825, top-dog 550i holds pat with 4.4-liter, twin turbo V8, with output upped to 445 hp and 480 lb-ft - an increase of 45 hp and 30 lb-ft of torque. The outputs haven't changed on the twin-turbo four-cylinder in the 528 nor the 3.0-liter six-cylinder gasoline engine in the 535, and *all prices include the $925 destination charge. The engines are also fitted with a coasting mode that uncouples the powertrain when rolling downhill.
Outside there are new "contour lines" for the grille and air intakes, slimmer taillights and elements that accentuate the car's width - as if that were necessary. Xenon adaptive headlights will be standard along with side indicator lights on the rearview mirrors, the options list adds LED headlights, the Luxury Line and Modern Line packages. The former package adds chrome trim to certain exterior elements, the latter adds matte chrome trim.

Hyundai, BMW in plant talks with Mexican officials

BMW and Hyundai may be joining the rush for the border that has already seen Nissan, Honda and Mazda begin factory construction in Mexico, while Ford and General Motors have both made significant investments in their Mexican facilities. BMW's interest in Mexico has been apparent for some time, and while we'd heard grumblings about Hyundai's move into Latin America some time ago, the last we heard about it was in 2009.
This new move, reported by Bloomberg, doesn't get specific on which models will be produced south of the Rio Grande, and as neither automakers' spokespeople responded to the business site's request for statements, all we really have to go on are the statements of Mexico's Economy Minister, Ildefonso Guajardo: "I cannot talk for them, but I think that starting 2014 we'll have new announcements. At least for one." Which manufacturer that will be remains anyone's guess, although judging by all the recent scuttlebutt that's been going around, the smart money seems to be on BMW. We'll stay with this one.