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Senior VP Hildegard Wortmann says BMW's electric journey is just beginning

Anyone who questions BMW's effort or sincerity on electrified vehicles should have a chat with Hildegard Wortmann, the German automaker's senior vice president over product management for automobiles and aftersales. I was fortunate to do just that at the Detroit North American International Auto Show earlier this year. ABG: Where might BMW go with electrified vehicles beyond your i3 urban EV and i8 high-performance hybrid sports car? "That [regulatory] train has left the station" - Hildegard Wortmann HW: I think a big advantage is that we now have two bookends: BMW i [green] and BMW M [high performance]. We can use those bookends to foster the BMW brand in total. Are electrified vehicles the answer to CAFE and European regulations? Is that the future? We don't know, but that [regulatory] train has left the station. To achieve all of these regulations worldwide, there is no way to do it without electrification. That is why the activities of BMW i are not just to launch new products. They are our build-up in competence for learning and gaining experience in electrification. We will use those learnings for the total BMW brand. Technology-wise, we now have a really good understanding of what to do, what not to do, how to work with this and how to get a lot of learnings from the infrastructure and everything that goes with it. And depending on how quickly the market takes off, we can scale it and use it across the range. We will use the competence we will have in vehicle electrification for more than just BMW i. There will be other derivatives and electrification of other products. ABG: Do you see BMW offering pure EVs with larger batteries for greater range? HW: That's a big feature of the Tesla. The question is to find the best balance [of range vs. battery size, weight and cost]. On the i3, we tried to have the right balance between how much range customers need for daily driving and how much battery we put in there. The market will show us. We have over a million kilometers driven by consumers in the Mini E and ActiveE and a fairly good understanding that those people are not driving that much. Putting a really big battery with all that weight into a car that is meant for urban mobility does not make sense. ABG: What about extended-range EVs beyond the i3's optional small range extender engine? "This whole EV movement is in its very early stages." HW: This whole EV movement is in its very early stages.

BMW debuts 435i ZHP edition coupe [UPDATE]

Performance enthusiasts enamored of the BMW 4 Series but not quite ready to step up to the M4 will be excited at the arrival of the new ZHP edition. Reviving a code last seen on a package for the E46 series a decade ago, the 2016 BMW 435i ZHP Edition boasts a series of performance upgrades aimed not only at "improved optics and aerodynamics; it is also notably quicker with more precise handling." The special 4 Series packs a series of BMW M Performance accessories to give it a more aggressive attitude, including a new Track Handling Package, M Sport Package, limited slip differential and a range of M Performance parts. The Track Handling Package alone includes 18-inch alloys, M Sport Brakes with four-piston calipers up front and two pistons in the back and incorporates the Active M Suspension with variable dampers and steering. With revised software and a new air intake, the M Performance Engine Kit kicks in an extra 35 horsepower for a total of 335 hp and either 32 more pound-feet (with the automatic transmission) for a total of 332 lb-ft or a 17-lb-ft boost (with the manual) for a total of 317 lb-ft. That's enough to drop 0.2 seconds off the 435i's 0-60 time and 0.5 seconds off the run from 50 miles per hour to 75. BMW also promises better accelerator response and engine note. There's a sport exhaust that sheds 8.8 pounds of weight, a full carbon-fiber aero kit and visual enhancements inside, out and under the hood. The German automaker will only be offering 100 examples of the enhanced coupe starting in July, with pricing to be announced closer to the launch date. UPDATE: Of course, if you miss out on one of these special editions, you can always spec out your own from the M catalog with parts installed at BMW's Vehicle Distribution Center. And, as BMW points out in correspondence with Autoblog, you could even order one up with all-wheel drive and in convertible or four-door Gran Coupe body-styles if that's more your pace. Related Video: BMW UNVEILS THE SPECIAL EDITION BMW 435i ZHP COUPE Woodcliff Lake, NJ – May 19, 2015... Paying tribute to the iconic ZHP Performance Package, BMW today released details for a 2016 BMW 435i ZHP Coupe Edition.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.