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AC Schnitzer ACS4 Sport packs 510 hp under a subdued carbon fiber bodykit

One of the interesting things about the Geneva Motor Show is the breadth of the European auto industry that it covers. Beyond just the stands from major manufacturers and boutique marques, the event also hosts the regions top tuners. Among them this year are the BMW specialists AC Schnitzer, with myriad upgrades for the M4. By the time the company is done, the coupe gets renamed the ACS4 Sport. The M4 is already a potent machine with its 431-horsepower, turbocharged inline-six, but for customers willing to spend the money, more performance is always possible. AC Schnitzer's engine upgrade takes power up to 510 hp and 476 pound-feet of torque, and buyers can also add a new exhaust with carbon-fiber-surrounded tail pipes barely protruding from the rear. The company offers two suspension kits, as well. The first lowers the BMW by 1.0-1.2 inches in front and 0.4-0.6 inches in the rear. However, for drivers who really want to scrape the ground, an adjustable racing option drops the front by 1.2-1.6 inches and the back by 1.2 inches. Of course, AC Schnitzer's buyers also want to show off their cars' added performance, and the company is ready with a host of carbon fiber pieces. Up front, there's a new front spoiler, splitter and side flicks, and the rear is available with a diffuser, roof spoiler and fixed rear wing. A wide variety of wheels finish off the sporty look, including the brand's AC1 BiColor twin-spoke design offered in forged or standard versions. Get a full look at the German tuners fairly tasteful upgrades in our gallery from the show floor, above. ?"Man, Machine & More" – The M4 by AC Schnitzer Aachen-based tuning experts open new dimensions in the field of Motorsport power Man, machine & more - The tuning experts at AC Schnitzer have given the BMW M4 with Motorsport power a further kick of energy. Once again, the Aachen-based tuning specialists have shown that there's no upper limit to power and sporting performance. To build up the muscle power of the BMW M4, AC Schnitzer has provided a performance upgrade containing of an additional control unit which increases the performance from 431 to 510 hp, and from 550 to 645 Nm. Scope of delivery of every AC Schnitzer performance upgrade includes always a two years guarantee which can be upgraded up to three years. After a visit to the Aachen workshops, the powerful energy combustion developed with the AC Schnitzer "Efficient Performance" know-how is also revealed in the exhaust of the M4.

BMW X3 spied with nip and tuck nearly complete

With the style-driven BMW X4 coming along in development, it looks like some of the forthcoming crossover's design could trickle over to its utilitarian sibling, the X3. Captured in these spy shots, it appears that the 2015 BMW X3 is preparing for a minor facelift, and from what we can tell, the biggest change will center on the CUV's headlights.
There is plenty of camouflage on the front and rear fascias to suggest updates will occur there, too, but we can definitely tell that the X3 will be getting LED-equipped headlights - at least as an option, anyway. The halos are slightly different from the current offering and there is also an LED strip above the headlights used as turn signal indicators. Another interesting thing we notice in these pictures is the nub at the bottom of the grille (also visible in recent X4 spy shots). While this could be some sort of test sensor for this prototype, it could also be a front-mounted camera for a possible parking assist system.
We don't expect any changes to the powertrain and we're not sure what updates could be in store for the interior, but we're guessing that that the 2015 X3 will debut shortly after the X4 goes on sale next year.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.