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BMW joins the early holiday advertising fray with three new ads
Thu, 06 Nov 2014October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.
BMW reveals new X5 Security Plus in Moscow
Thu, 21 Aug 2014A major player in the Russian market, BMW is heading to the Moscow Motor Show this month with a slew of local debuts... most of which we've already seen. But among all the new models making the trek from Bavaria to Moscow will be the new X5 Security Plus.
In a new-model launch that will surprise exactly no one, BMW's latest armored vehicle upgrades the X5 with enhanced protection for oligarchs against Chechen rebels, AK47-touting gangsters and missiles randomly falling on Crimean highways. Now meeting the VR6 standard of ballistic protection, the new X5 Security Plus incorporates reinforced bodywork, seats and joints, along with bulletproof glass.
Of course all that reinforcement (not to mention the jars of beluga caviar and bottles of Stoli in the glovebox) will come with a weight penalty, but the 4.4-liter twin-turbo V8 ought to do the trick, driving 450 horsepower through BMW's xDrive all-wheel-drive system to get the vehicle's occupants out of a war zone in a hurry.
Mini nixes plans for 7-seater, Countryman to stay largest model
Sat, 08 Mar 2014Contrary to popular belief, it seems that Mini's growth plans do have a limit both in size and number of models. During the 2014 Geneva Motor Show, it unveiled the six-door Clubman concept (pictured above) that was 4.4-inches longer and about two-inches wider than even the current Countryman crossover. Mini design chief Anders Warming says that this is the new size limit for its models, and the BMW subsidiary isn't building a larger, seven-passenger vehicle above the current Countryman.
"We won't build anything bigger than the Countryman, not at this moment. You should be able to park a Mini in a city, so a Countryman or this new Clubman is as big as it should be," said Warming to Auto Express in Geneva. Rumors going back to last November, pegged the Mini as developing an even larger vehicle to take on mainstream CUVs.
While Warming is ruling out a bigger Minis for now, a smaller one like the Rocketman concept still might be in the cards. He said that the project has been warmly received but still had to be investigated because "it's a numbers game." So if bigger Minis aren't coming, there still might be a slim chance for a smaller one.