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2014 BMW X5

Is Better Than Ever Still Good Enough?
By now, all but the staunchest of traditionalists have moved past the shock and horror of seeing their favorite automotive brands branching into categories and segments that break with their previously accepted norms. In other words, you and I don't really care all that much if the BMW M3 is powered by an inline six or a V8, or whether it boasts a turbocharger, just so long as the end result is an awesome car. Similarly, we don't get all hot under the collar seeing that same M3 share space on the showroom floor with a brace of SUVs and crossovers... or, as BMW continues to insist, Sports Activity Vehicles.
Time, as they say, heals all wounds, and the BMW X5 has been around long enough, having first seen the light of day in 1999, that anyone offended by its existence has since gotten over it. Plus, the X5 is a legitimately nice vehicle to drive, offering such desirable qualities to family men and women as seating for up to seven, all-wheel drive and a commandingly tall view of the road. For the enthusiast set, the X5 serves up a taut chassis and powerful engine options.

Next BMW 5 Series hits the 'Ring

Here are our latest photos showing the new BMW 5 Series, codenamed G30, testing at the Nurburgring. Based on the fairy door on the left front fender, we'll take this as the purported PHEV version that we caught last time around on German city streets. According to the insiders at BMW Blog, the 5er hybrid will take heavy inspiration from the X5 xDrive40e, including the 2.0-liter four-cylinder engine with electric assistance and a combined power rating of about 300 horsepower. The lighter CLAR architecture making its way under the 3, 5, 6, and 7 Series models is expected to remove anywhere from 80 to 100 kilograms in the 5, enabling non-US markets to partake of the 150-hp, turbodiesel three-cylinder engine at the entry-level end. However, the engine symphony will run up the scale through four-, six-, and eight-cylinder registers that include a 400-hp M550 diesel and a 600-hp V8 in the M5. The tech story is 'Go Go Gadget G30,' with rumors of autonomous abilities like being able to overtake other cars on its own – and signaling beforehand – and parking itself. Inductive charging through a floor-mounted plate, as shown at this year's Consumer Electronics Show, a new iDrive layout with a touchscreen and gesture-enabled functions, and over-the-air updates are also expected. We could see it revealed at next year's Geneva Motor Show, or maybe the 2016 Auto China, in Beijing, or sooner.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.