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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

2015 BMW M4 Convertible will give the best bad hair days

BMW officially unveiled the 2015 M4 Convertible at the Javits Center in New York this morning. The droptop, which will slot in next to the M4 Coupe in BMW's performance line, offers infinitely more headroom, fresh air and sunshine for those that want a little more great outdoors and tousled hair with their M experience.
Visually, the M4 convertible is similar to the coupe, and carries on the hardtop's athletic stance with a long wheelbase, short front overhang, aerodynamic mirrors and in the case of this showcar, optional yellow-painted brake calipers. The car's expressive, angry face is perhaps the most notable aspect of its styling, screaming "get the hell out of my way!" with its signature twin-bar kidney grille, trio of air intakes and squinty LED headlights. Inside, the convertible employs three-temperature neck warmers (for chilly top-down days), an absurd amount of "M" logos and a wealth of luxury and technology features.
The rear-wheel-drive convertible uses the same engine as the coupe: a high-revving, twin-turbocharged 3.0-liter inline six producing 425 horsepower and 406 pound-feet of torque, mated to either a six-speed manual or a seven-speed M dual-clutch transmission. BMW says the car can make a 0-60 sprint in just 4.4 seconds when equipped with the manual.

Next BMW M5 could go all-wheel drive

Franciscus van Meel had been a part of Audi AG management since 1996, in positions including chassis development and vehicle project director. In 2012 he was named managing director of Quattro GmbH - headquarters for personal favorites like the RS6 Avant and R8 - but he lasted just two years before being sent to lead an R&D division in Beijing. He returned from exile just ten months later but wearing a blue and white roundel, after being named to the top spot at BMW M. So it shouldn't be a surprise that when Auto Express asked van Meel about all-wheel drive on the next M5, he replied, "If we continue the power increases in the future... then probably the next generation M5 and M6 will have so much torque and power that we need to think about those solutions." It would make sense from a competitive standpoint, too - once the Mercedes-Benz E63 AMG went 4Matic, that put the two of the three cars in the segment in the AWD column. And there's no "if" about a power increase: a recent report put next generation's output at 600 hp - that's 40 hp more than today - to power a lighter car. That report said there'd be the option of four-wheel drive, but AE takes van Meel's words as a definite sign that we'll see a more complex drive arrangement under the next M5. If so, then truth be told, van Meel is reiterating the thoughts of his predecessor from two years ago. The new M boss doesn't like the phrase "four-wheel drive," however; in clarifying those "solutions" he mentioned, he said that the car would be rear-biased to remain emotional, with the front tires kicking in to aid traction. Related Video: News Source: Auto ExpressImage Credit: BMW BMW Luxury Performance Sedan bmw m