2008 Bmw M3 Base Coupe 2-door on 2040-cars

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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW releases complete pricing info on M3 and M4

When BMW unveiled the M3 and M4 at the Detroit Auto Show back in January, we told you that the new sportsters were starting at $62,000 and $64,200, respectively. That leaked info, though, only told a small part of the story for the new M cars. Now, we have the complete pricing sheet on the new coupe and sedan, direct from BMW.
The pricing intel that we had at the time was correct - prices start at $62,000 for four doors and $64,200 for two. Those prices don't include the $925 destination charge. Potential customers should also plan on spending an extra $550, as seven of the eight paint options are of the metallic variety. BMW's trademark Alpine White is the only no-cost paint option.
As for the cabin, customers will, interestingly, have the choice of a cloth/leather combination as standard. That's in addition to the standard suite of leather options. There are also extended leather and full leather options, for $950 and $3,500, respectively. There are three option packages available, covering all the extra goodies for the M3 and M4.

MW's new Driftmob video shows the M235i like you've never seen it before

Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the final version of Driftmob, and it's pretty damn cool.
The plot is pretty simple: just like a flashmob, in which people invade a location and perform choreographed dances to music, much to the delight of surprised onlookers, the "driftmob" features a quintet of red M235i coupes that take over a traffic circle and perform choreographed dances - sideways - to the delight of onlookers. The only differences are that, in this case, the onlookers are mostly paid extras (though there were many unwitting passersby that joined the crowd at times) and the only music is a constant squealing of tires-a sweet song if we ever heard one. Then, after about two minutes of tire-smoking shenanigans, the coupes vanish.
As promised, we will have a more detailed, behind the scenes story about the filming of the video, including insights from Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald, the five guys who executed these remarkable stunts. Meanwhile, we hope you enjoy the short flick.