2008 Bmw M3 Base Convertible 2-door 4.0l on 2040-cars

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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW M3 driving off cliff is a chilling PSA

We're a little shocked that the unnamed owner of this cliff-diving E46 BMW M3 would upload the in-car footage of his accident to YouTube. Not only that, he uploaded two videos: raw footage of his roll down the cliff (it looks like somewhere in the Southwest, maybe Arizona) and a tribute video for his BMW that suffered the most severe consequences of understeer. Not only does uploading the videos leave him wide open for judgment by fellow enthusiasts (just read the YouTube comments), but we imagine if the police and his insurance company somehow don't know about the incident already, they will shortly. Scroll below to view for yourself.
The raw footage shows the sort of driving that led to the M3's violent tumble, and it serves as a good public service announcement reminder for everyone out there: Just like the Spengler's streams, double yellow lines aren't meant to be crossed. Also, hard driving is one thing, but hammering on public roads at speeds clearly above your skill levels as a driver is not only a recipe for legal trouble, it's a script for ruining your car at the very least, if not your life.

Recharge Wrap-up: BMW's electric truck, London's electric double-decker bus

BMW and transport and logistics company Scherm Group have put an electric transport truck into service in Munich, Germany. The 40-ton truck, made by Dutch manufacturer Terberg, will be used to move vehicle components between BMW's Munich plant and Scherm's logistics center cleanly and quietly on public roads. Using the electric vehicle saves 11.8 tons of CO2 per year. It charges in about four hours, and has a range of about 62 miles — enough to make the trip between the two facilities eight times a day. The truck will be powered completely by electricity from renewable sources. With this project, BMW "is showing that you can succeed on the global market with sustainable products made by innovative companies," says Bavaria's Minister for Economic Affairs, Ilse Aigner. Read more in the press release below. Discount supermarket chain Aldi is offering free charging in Germany. The company has installed fast-charging stations at 50 locations for customers to use while they shop. IKEA also has plans to install free charging at its stores in Germany, and other retailers will likely do the same. While offering free e-juice helps businesses garner the attention of its EV-driving customers, it could also help encourage people to buy electric vehicles. Many are disappointed by Germany's lack of EV incentives, despite the country's goal of having 1 million EVs in operation by 2020. Read more at Automotive News Europe. London will put an all-electric double-decker bus into service this year. London Mayor Boris Johnson announced the electric bus trial at the first ever Clean Bus Summit. The bus, made by BYD, will begin service in October. London has already deployed over 1,300 hybrid buses and retrofitted over 1,400 buses to reduce emissions since 2008. Mayor Johnson's goal is to cut buses' NOx emissions in half by the end of his term in 2016 compared to 2008 levels. Also at the Clean Bus Summit, a number of bus makers and banks committed to helping cities roll out fleets of ultra-low emission buses. Read more in the press release from London, and from BYD. The US Department of Energy (DOE) is funding biofuel projects to the tune of $18 million. The DOE will award the funds to six projects in an effort to reduce the price of algae-based biofuels to less than $5 per gasoline gallon equivalent (gge). The DOE has a goal to get the price of algal biofuels to less than $3 per gge by 2030.