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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW to change model designations, further yet from actual displacement?

Once upon a time, you could look at the back of a trunk lid of a BMW and come up with a pretty fair idea of what sat under its hood. For example, a 320i was a 3 Series with a fuel-injected, 2.0-liter engine, a 328i was a 3 Series with a fuel-injected, 2.8-liter engine and a 328Ci was a two-door 3 Series with the same engine. Those were good days.
Today, though, that simplicity is dead and gone. A 328i now has a 2.0-liter engine, just like the 320i, while the simple "C" designation that was affixed to two-door models has been replaced with a "4," so we have a 428i and a 435i. It gets worse, though. A 550i uses a 4.4-liter, twin-turbocharged V8 (it should be a 544ti, although we'd be willing to hear an argument for "tti") and a 740i uses a 3.0-liter, turbocharged six-cylinder, which is the same engine found in a 535i. It's madness.
And, well, it's about to get madder, if a post on a BMW enthusiast forum is to be believed. According to f30post.com, we could see a shakeup in at least the 3 and 4 Series nomenclature, thanks to an impending refresh that will see the addition of new, turbocharged four- and six-cylinder engines, codenamed B48 and B58, respectively.

New BMW i3-like Visio.M EV concept uses lightweight resin

It's not a new version of the BMW i3, but an updated version of a lightweight concept car from SABIC, BMW, the Technical University of Munich, Daimler and others does bear a certain resemblance to the well-designed plug-in city car. From the black "glass" in the hatch to the angled line tail lights to the up-and-down window line, you can see a sort of family resemblance (see an i3 comparison photo here). And, of course, they both have an electric powertrain. But the changes made to the new lightweight urban electric concept vehicle is more of an exercise in what's possible rather than a way to evolve the i3 and i8 into a broader i family of vehicles. Even so, what we see here is interesting, since SABIC found all sorts of new ways to take weight out of the car as part of the Visio.M (Visionary Mobility) project, which was first announced in 2012. Let's start with the window material, which as you might guess from the quotation marks above, is not made of glass but is instead SABIC's Lexan polycarbonate (PC) resin plastic. The lower weight (the PC helps shed about 29 pounds) adds two miles of range while the PC resin has better thermal conductivity compared to glass and so does even more because the HVAC system can be more efficient. According to SABIC's computational fluid dynamics analysis, an extra 9-10 miles of range, in fact. Without the battery, this concept weighs just 992 pounds. Remember, BMW already made a lot of weight-reduction measures in the i3 thanks to carbon fiber reinforced plastic, so to make the "glass" lighter would only help boost efficiencies on a production vehicle that uses a resin like this. Read more below. SABIC's LEXAN™ resin delivers weight savings and thermal efficiency for new ultra-lightweight electric car concept developed by BMW-led Visio.M Consortium Munich, October 20, 2014 Today, at the Technical University of Munich (TUM), BMW, Daimler, TUM scientists and a consortium of industry participants showcased a lightweight urban electric concept vehicle with various advances, including an all-plastic design of the car's windows. The windows are made of LEXAN resin, a polycarbonate (PC) material, and coating technologies from SABIC, a leading developer of PC glazing for automotive windows and many other thermoplastic solutions for the automotive industry.