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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Motorweek remembers the Bimmers that made us all fall in love

The enthusiast's tied-in-knots relationship with BMW makes the Bavarians one of those brands especially ripe for nostalgic flights. That's why as soon as we saw the opening shot of Motorweek's review of the 1986 BMW 325e and a 635Csi, we let out a long sigh and thought, "Ahhhhh, I remember those days..." The two red barons were the new entries for the year, the 325e offering a couple of extra doors for the first time, the 635CSi rounding up the powerplant's displacement compared to the 633CSi that preceded it. The inline six-cylinder in the current 335i sedan gets on with 300 horsepower; 28 years ago, the 325e made do with a 2.7-liter inline six offering 121 hp, taking 9.3 seconds to get to 60 miles per hour from a standstill. That's four seconds more than today. Those willing to pay $41,000 for the 635CSi got a 3.4-liter inline six with 182 hp, and Motorweek praised it as a "confident handling car that does feel big and clumsy at times." The more things change, you know... Check out the video for a reminder of how BMW got to be what it is, and to hear the most unusual use of the word "oriental" we've heard in a while. News Source: MotorWeek via YouTube BMW Coupe Luxury Classics Videos Sedan

BMW exec says public chargers not important for EV success

What has BMW learned from years of electric vehicle test programs and working with Mini E drivers and the ActiveE Electronauts? According to BMW board member Herbert Diess, it's that public charging is not an important piece of the puzzle of making EVs a success. The way those early EV drivers used their vehicles told BMW that, "public infrastructure is not really very important because most people are charging their cars at home," Diess recently told Wards Auto. It's a message we've heard before. Diess' personal experience fits with this conclusion, he said. After driving his company's new i3 city EV for over a year, "not once have I touched public charging." Of course, the i3 does let the driver search for public charging stations and BMW has a partnership with ChargePoint, and Diess is not hinting that BMW is totally against the idea of public charging. Still, Diess' comments are not likely to find a warm welcome with everyone in the EV scene. An August 2012 UCLA study titled "Financial Viability Of Non-Residential Electric Vehicle Charging Stations" (PDF) clearly states: Adoption by consumers will largely be a function of the electric vehicle charging options available. Studies show that most EV charging currently takes place in the home (Carr 2010). Even so, in order for EVs to gain widespread consumer adoption, it is critical for an infrastructure of electric vehicle supply equipment (EVSEs) to exist outside the home. Even BMW's own electric drivers have been sending mixed messages. In 2010, a study of Mini E drivers found that 87.5 percent said a public charging infrastructure is necessary, though 75 percent later said they could manage without such a network.