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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW 8 Series revival not coming anytime soon

If you thought the BMW Gran Lusso Coupe concept that was shown at Villa d'Este a few months back was a preview of a new BMW 8 Series, prepare to be disappointed. According to a report from the UK's Autocar, BMW officials have "rejected suggestions" that a production model based on the concept was coming. To be fair, though, would you expect them to just acknowledge it?
The Brits seem to be thinking the same, as the story went on to quote BMW research and development chief, Herbert Diess, who claimed, "We're looking into the possibility of production, but a decision is still a way off." Diess also points out that it's far too early for anything to be confirmed, seeing as how the concept only debuted about 10 weeks ago.
The well-received Gran Lusso was penned by Pininfarina and motivated by a brawny, twelve-cylinder engine. If it were to enter production, it'd likely sit at the top of BMW's gas-powered offerings, and would compete against the Mercedes-Benz CL AMG and Bentley Continental GT.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.