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BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.

BMW wants to expand DriveNow carsharing program to 25 new cities

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.

2015 BMW 228i Convertible

BMW history is littered with small, four-seater convertibles that offer style, spirited performance and driving flexibility. These days it's the 2 Series range, not the 1 or the 3, that carries on the droptop-driver's-car tradition, and the 2015 228i Convertible will the first flavor of it to hit US shores. With prices starting in the upper $30k range, conservative but attractive exterior styling and just enough interior comforts and amenities to feel like a true-luxury player, the 228i makes a strong initial case for itself as either a first or second vehicle. Concurrent with my First Drive of the 2015 BMW X6 M, the Germans brought along their new 2 for testing along some pretty mellow Texas driving routes outside of Austin. With roads that ranged from sweeping country lanes to small town streets, and weather changing handily from cold and misty to bright and warm, I got a good sample of what the new open-top 2 can do. Drive Notes I'll admit to getting behind the wheel of the 228i convertible with a bit of a bias: the old 1 Series line, including the droptop, was amongst my favorite BMW models in years. In terms of overall character, this 2 Series has mellowed a lot versus the chuckable, cheerful 1er. The steering response isn't quite so whip-fast, and the longer wheelbase means it's less willing to rotate overall. Of course, the 2, especially in convertible form, does feel better suited for the stereotypical small, premium convertible driver, too. Ride quality over our mostly smooth-road drive route was placid and controlled, and steering still felt steady and weighty on center and with lock added in. The car also offers really well-sorted protection from wind buffeting and noise, both with the top raised and lowered. I drove topless on the highway and on surface streets, and was impressed at how cozy I felt with the wind deflector erected and the windows up. Cold-weather convertiblers should do well with this BMW (especially when the xDrive AWD car launches, later in the year). Erect the folding soft top – a feature that's available at speeds up to 30 miles per hour – and the NVH experience is transformed. BMW says that the top-up wind noise has been reduced "by half" versus the 1 Series – a fact that I had no trouble believing after the first few seconds. Wind rush is basically eliminated with the roof raised, and the car becomes a downright conversational space thusly set up.