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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Is the BMW i8 actually already sold out?

The other day we brought you a report from Reuters, which quoted BMW's global sales chief Ian Robertson as saying that the Bavarian automaker had already sold out the entire year's production run of its new i8. Impressive, sure, but perhaps not all that unusual for a groundbreaking new sportscar from a major automaker, of which only limited quantities are typically built. But is the i8 really sold out?
Our compatriots at Car and Driver chased down the story and report that Robertson's claims aren't exactly accurate. According to C/D, the numbers are based on sales projections, not actual orders taken. So while BMW may build upwards of 1,900 i8 coupes next year and over 5,000 in 2015, and while they're all expected to sell, that doesn't mean that it's too late to get your order in. That is, assuming you have the $135k on hand and don't mind getting just three cylinders back in return.

BMW M4 Concept leaked ahead of Monterey debut

Last month, we heard that BMW might be bringing a concept previewing its next M4 sports coupe to this year's Monterey festivities. Well, thanks to the folks at USA Today, we have absolute confirmation of this by way of some leaked images. And goodness, she's certainly a looker.
While a few of us still find some of the 4 Series' design to be a bit awkward, it's hard to not immediately warm up to the aggressive bits of this hotter M4 concept. It certainly looks the business of a proper sports car, and a worthy successor to the M3 coupe. Of course, a lot of this will likely be toned down for the production version, which we'll likely be seeing at the 2014 Detroit Auto Show in January, along with its four-door M3 kin.
The official M4 Concept details will be revealed later tonight, but for now, have a look at a few shots of the golden show car in our gallery of leaked shots, above.