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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW 2 Series caught uncovered during shoot

Before we know it, the BMW 1 Series will be no more in the United States. Well, sort of. The current six-year-old coupe and convertible will be replaced by the fancy new 2 Series you see here, spotted completely uncovered during a photo shoot, with the 1 Series nomenclature being reserved for the hatchback and GT models that might not ever make it Stateside.
The roofline of the new 2 Series doesn't appear to have to changed all that much from the current 1 Series coupe, but the front and rear fascias have indeed been smoothed out. (Truth time: As much as your author adores the 1 Series, he's always found its rear end to be, well, weird.) It looks good, seen here in M235i guise, with large wheels, slimmer headlamps and large air intakes on either side of the front fascia.
The 2 Series is expected to come to the States, likely in M235i and 228i variants, though rumors suggest that we won't get a non-M 235i model. The M235i is expected to be powered by the N55 turbocharged inline-six that we currently enjoy in the 335i sedan, producing something like 320 horsepower. The 228i, unsurprisingly, should use the 2.0-liter turbo-four from the 328i, making around 240 hp. Both engines will almost certainly employ eight-speed automatic transmissions and six-speed manuals.

BMW 02 Series mini-documentary makes us fall in love all over again

BMW's current reputation of building Ultimate Driving Machines can be traced back through history all the way to 1966, when the German automaker introduced the world to its 1600-2 two-door at the Geneva Motor Show. The car's name was simplified in 1971 to BMW 1602, and it went on to spawn the 2002, one of the most famous BMW models of all time.
BMW looks back on its past successes in a video that you can see below. As the automaker itself says in the video description, "This series was extraordinarily successful in reinterpreting the concept of the sports saloon and played a major role in motor sport long after production had come to an end." The 2002 would be replaced in 1975 by another legendary model from BMW: the 3 Series.
We'd be lying if we said we didn't long for something along the lines of the classic 2002 from BMW today. Since that doesn't seem likely to happen anytime soon, join us in remembering the cars that helped make BMW a household name by scrolling down below.