2002 Bmw M3 Base Coupe 2-door 3.2l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Police smash sinking BMW window with rock to save woman trapped inside

Two quick-thinking police officers in New Zealand saved a woman's life after her BMW somehow ended up in the the ocean on Tuesday afternoon. Witnesses told Stuff.co.nz the woman drove off of a rock wall surrounding a parking lot at Waitemata Harbour in Auckland, New Zealand, and into the ocean. Her BMW immediately began filling with sea water. Bystanders called police and made their own attempts to save the woman. Officers Paul Watts and Simon Russell also tried to open her car doors and smash the windows with a baton. Their failed efforts wasted precious time. The woman soon had to crawl toward the back window, the last part of her car not completely submerged in water. Officer Watts smashed the window with a rock and they were finally able to pull her to safety. Watts told The New Zealand Herald the woman was moments away from drowning. Seconds after extracting her the car sank completely into the ocean. "It was pretty close, probably 30 or 40 seconds after we managed to get the female out of the car, the car was already slipping further into the water," Watts told the Herald. Police are still investigating what caused the accident. The woman was in shock and suffered cuts and bruises. She is in stable condition at a local hospital. Related Video: News Source: Stuff.co.nz, The New Zealand Herald BMW Videos

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.