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Is BMW the only real competition to Tesla Motors?

Tesla Motors chief Elon Musk probably isn't losing a ton of sleep over the new plug-in efforts by the makers of the "Ultimate Driving Machine," but maybe he should. That's what the Motley Fool is saying, presenting the case that the California company's real competition will come from BMW. What about the plug-in efforts of General Motors or Ford? Musk can hit the snooze, Motley Fool says. Unlike automakers that are "jamming battery packs into the existing vehicle design," BMW has built its i3 battery-electric and i8 plug-in hybrid supercar from the ground up. Like Tesla, BMW puts its battery packs into the floor of its vehicles. Most importantly, the i3 - and especially the i8 - are real performers. While the i8 is about 40-percent more expensive than the Tesla, it matches the Model S's 0-60 mile per hour acceleration times and handily beats its top speed figures. Tesla sold about 6,900 vehicles during the last three months of 2013 and BMW had more than 10,000 i3 orders on the books by late November and the first year's allotment of i8s is already sold out. The German automaker has what the Fool calls an "outside chance" of selling more plug-in vehicles than Tesla by next year, but Tesla is gearing up its gigafactory to get ready to sell a half-million EVs in 2020, so the race is most certainly on. You can read more over on the Fool.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Did BMW really win the luxury car sales race?

As anyone who follows our monthly By The Numbers series already knows, the luxury car sales race in the United States was close all of last year as BMW, Lexus and Mercedes-Benz seesawed up and down for sales supremacy. At the end of the year, it was BMW on top of the standings with 346,023 total sales. Or was it? According to data released by Polk, comparing the actual number of vehicles registered between the three top luxury players in the US paints a slightly different picture. Polk's data suggests that only 335,259 BMWs were registered in 2015, compared to 340,392 Lexus models. Why the disparity? It's all a matter of timing. Actual end consumers buy new cars, in almost all cases, from a franchised dealer. BMW delivered 346,023 vehicles in 2015, but only 335,259 of them were registered by their new owners. Presumably, those 11,000 BMWs did (or will) end up registered in the driveways of consumers, but they hadn't before January 1, 2016. Lexus General Manager Jeff Bracken wrote in an email to Automotive News, "Luxury sales leadership as measured by vehicle registrations is important to Lexus as it represents actual consumers engaging directly with our dealers." Of course, it goes without saying that we'll be paying keen attention to the 2016 luxury car sales race as it unfolds. If it's anything like it was in 2015, it'll come down to the wire, and even then may not be entirely clear. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Harrer/Bloomberg via Getty BMW Lexus Mercedes-Benz Car Buying Car Dealers Luxury luxury cars