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2015 BMW i8 [w/video]

The most important thing to keep in mind while driving BMW's all-new i8 is that it's not a product of the company's vaunted M division.
Sleek sports-coupe design, carbon-fiber construction and blistering acceleration may cause automotive enthusiasts to drool, but the i8 has not been conceptualized, engineered or assembled to be another one of BMW's world-class track stars. Instead, the i8 has been hatched as a progressive sports car from the Bavarian outfit's new i division, which "represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability." Think of it as thrilling, but with an engaging environmental twist.
It's nearly impossible to walk up to the i8 with stopping twenty feet short and taking in its styling. There's no other production car as visually fascinating - this BMW is showroom-ready sculpture that captures all of the essence of the Vision Efficient Dynamics Concept that wowed crowds at the 2009 Frankfurt Motor Show. The wind sees it as a 0.26 drag coefficient, but humans will study its beautifully crafted carbon fiber and glass panels and realize they're in the presence of the future.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW may keep next 1 Series out of the US

As BMW prepares to introduce the all-new 2 Series coupe and convertible, the 1 Series name definitely won't be going away. We know new sedan and hatchback models are in the works; including the GT shown above. According to Car and Driver, though, the future of the 1 Series nameplate in the US could be dependent on rival premium small cars like the Mercedes-Benz CLA-Class and Audi A3.
In an interview with C/D, BMW's North American head of product planning and strategy, Paul Ferraiolo, said that pricing might be the biggest deterrent to offering the third-gen 1 Series in the US. As he points out, BMW currently prices the 1 not too far from the 3 Series, but Mercedes-Benz and Audi will have their new small cars priced well below the $30,000 mark. BMW's Mini brand will also factor into the consideration since the 1 GT will share its underpinnings with the next-gen Cooper lineup.