1998 Bmw M3 Base Convertible 2-door 3.2l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 BMW Z4 offers minor refinements with a majorly orange wrapper

The redesigned BMW Z4 was rolled out onto the show floor at the Detroit Auto Show, with the example in question being an sDrive35is variant, with the just-less-than-screaming Hyper Orange Package. The exclusive colorway includes the metallic orange paintjob, as well as trim-specific seats, stitching and accents for the interior. More importantly, the 35is driveline means that you'll find a high-output version of the turbocharged 3.0-liter N54 engine, here outputting 335 horsepower and 332 pound-feet of torque, and a 7-speed DCT gearbox.
Two slightly less ferociously powered versions of the Z4 will be available for the new model year, too (both familiar). The Z4 sDrive35i is good for 300 hp and 300 lb-ft, while the still-potent sDrive28i features a 2.0-liter turbo four-cylinder making 240 hp and 260 lb-ft.
You'll fine some more details about the 2014 BMW Z4 in our original news story about the model here, or by scrolling down to read the full BMW press release.

BMW NA president says i3 beats Tesla EVs thanks to lighter all-around footprint

Those waiting for a full-out brawl between Tesla Motors head Elon Musk and BMW North America chief Ludwig Willisch will have to wait a bit. For the bloodthirsty, there are signs of some healthy competition and a little bit of green-car sniping between the two automakers. Willisch, speaking at the Detroit Auto Show earlier this month and responding to questions about Tesla, noted (without mentioning that company by name) that the production process of the German automaker's i3 plug-in was "greener" than any other. According to Business Insider, Willisch highlighted the fully recyclable materials used to construct the i3 as well as the hydropower used at the carbon fiber plant in Moses Lake, WA. Willisch also noted that the Tesla Model S is "very heavy on the braking. Our car feels just like a normal car. That's a big difference when it comes to driving," Automotive News said in a separate report. The latter model weighs about a third less than the Tesla, though it also has an EV range about a third as big. The BMW executive did allow that the Tesla did make a good proverbial "snowplow," not for its driving characteristics but for its ability to get more people conformable with electric vehicle technology. Musk was asked about the i3 in an August conference call and laughed before noting that the i3 had "room to improve." No word on whether Musk and Willisch will be sending each other Valentine's Day cards next month.