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BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.

2023 CES Editors' Picks

Over the past few years, it has become more and more clear that the Consumer Electronics Show is a car show. And this year that reality is more clear than ever. Not only did established automakers show off seriously important vehicles, but a traditional electronics company brought a car that gives an idea of its intents (with the help of establishment car company). With so many car reveals, we had to rank our favorites. Our picks for this show are entirely electric. Or at least, they are on paper, since many are concepts. Considering the name of the show, it would be a little strange if they weren't. In fact, not only are many of our favorites concepts, they all are save for one. See how they shook out below. VW ID7 camo View 28 Photos 5. Volkswagen ID.7 "The ID.7 definitely got lost in the crowd at CES. That it was camouflaged definitely didn't help, even if that camo was electroluminescent (BMW trumped it big time with its color-changing Dee). Nevertheless, this is a close-to-production hatchback-ed sedan, not unlike today's Arteon, with an extra-long wheelbase courtesy its EV architecture. It should be a solid answer to the Tesla Model 3 and Hyundai Ioniq 6, and even if people obviously prefer SUVs now, VW says there is still a market for sedans. I know I'd probably prefer one." –Senior Editor, West Coast and Reviews, James Riswick Peugeot Inception concept View 12 Photos 4. Peugeot Inception "It's not often that show debuts surprise us. While Peugeot teased the Inception ahead of CES, its unveiling seemed almost incidental. But just look at this thing; it's like an electric French Mustang with someplace important to be. I don't buy into the stupid 'It's not a wheel!' thing that Peugeot CEO Linda Jackson described as providing a video-game-like drive experience, but that bit of silliness aside, this is a really promising design study. Give us more of these and fewer tall boxes, please." –Associate Editor Byron Hurd Afeela prototype from Sony Honda Mobility View 11 Photos 3. Afeela by Sony Honda “Ever since Sony showed off an impressively put-together concept car at CES a few years ago, IÂ’ve been anticipating the companyÂ’s next move. Apparently, that next move is “Afeela.” No, I donÂ’t love the name. The specs from SonyÂ’s original concept car give me hope that this prototype sportback (itÂ’s a hatchback!) will be fun to drive, though.

BMW i3, i8 sales strong enough to reach almost 17,800 in 2014

BMW makes its futuristic i brand vehicles – the i3 and i8 – at a plant in Leipzig, Germany. But the customers most willing to buy one of these plug-in cars live in the country where the lightweight carbon fiber used in the body structure is made: the United States. Speaking at the Detroit Auto Show this week, Ian Robertson, member of the Board of Management at BMW AG, said, "The US is already our largest market for our electric vehicles, the BMW i3 and BMW i8. Worldwide, we sold close to 18,000 BMW i models last year. Nearly three-quarters of these sales occurred in the second half of the year, when the global rollout – including the US – really got underway. Demand for these vehicles continues to be high and I'm delighted that we've been able to increase production to meet that demand." That sounds great, but the numbers aren't huge. BMW sold 6,092 i3s and 555 i8s (for a total of 6,647 i vehicles) in the US last year. Globally, BMW sold over two million vehicles in 2014, and 17,793 of those were plug-in i vehicles (16,052 of the i3 and 1,741 i8s). The production increase wasn't huge. BMW was making just 10 i8 vehicles a day at the beginning, but doubled that to 20 last fall. Since last spring (around April or May), the company has been making over 100 i3s a day, BMW spokesperson Verena Von L'estocq tells AutoblogGreen. Getting production right this first year has meant slow going, but "We're comfortable now," she said, adding that BMW expects more production increases in the future. Related Video: