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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Recharge Wrap-up: BMW integrates EV charging into streetlights, EV Fleet debuts electric pickup

BMW has unveiled prototypes of LED streetlights that also serve as EV charging stations. "Light and Charge is a simple and innovative solution to naturally integrate a reliable network of charging stations in the city," says BMW's Peter Schwarzenbauer. Connected to the ChargeNow network, they're simple to use, and would be readily available when tied to the lighting infrastructure. The two prototypes are currently in use at BMW World, with a pilot project planned for Munich in 2015. Read more at Green Car Congress, or in the (translated) press release below. The Renewable Fuels Association (RFA) is accusing retailers of price gouging E85 to discourage its use. An RFA study found that retailers in St. Louis were marking up E85 as much as a dollar, roughly twice as much as the markup on regular gasoline. "Sneaky E85 pricing strategies ultimately give oil refiners the opportunity to wrongly claim that consumers are 'rejecting' E85," Says RFA president and CEO Bob Dinneen, "and it gives them an opportunity to claim they can't comply with Renewable Fuel Standard (RFS) requirements above the so-called 'blend wall.'" Read more at Biofuels Digest. Charlotte-based EV Fleet has announced the Condor electric pickup (pictured). The vehicle-to-grid-ready Condor has a 1,000-pound payload capacity, and can travel over 100 miles on a single charge. The company plans to build 300 trucks a month when it revs up production next year, with sales targeted toward fleet managers. See the EV Fleet Condor in the video below, read more at Treehugger, or visit EV Fleet's website to learn more. Here's a bold claim. Mutual fund manager Ron Baron says that every home will have a Tesla vehicle in 25 years. The financial guru, well regarded for his predictive stock strategies, is confident about the long-term outlook for the electric carmaker. He feels that Tesla is far ahead of the electric car game compared to other automakers like BMW, whom he believes will end up switching focus from internal combustion to electric powertrains. Read more at ValueWalk. BMW Group presents innovative street lighting with integrated charging station for electric vehicles. Munich. As part of the Eurocities conference in Munich, discuss in from 5 to 8 November 2014 more than 500 representatives of major European cities on pioneering infrastructure projects, the BMW Group presents the prototype of a highly energy efficient street lighting that is both charging station for electric vehicles.

BMW could expand 'i' lineup

Well, this isn't exactly a surprise. BMW CEO Harald Krueger (shown above) has hinted that the i3 electric car and the i8 plug-in supercar could soon be blessed with a bouncing brother, perhaps in the form of the oft-rumored i5. Specifically, Krueger told Frankfurter Allgemeine Sonntagszeitung (as reported by Automotive News) that there was certainly room in the middle of the i sub-brand's current two-model lineup "from the number point of view." The exec declined to offer any additional information. Unlike the i3 and i8, which are their own unique products independent of the rest of the BMW range, the i5 will allegedly be based on 5 Series sedan. It would also eschew the all-electric approach of the i3 in favor of a new and different version of the plug-in hybrid powertrain used in the i8. Rather than that car's turbocharged, three-cylinder gas engine, 129-horsepower electric motor, and 357 total system hp, the rumored i5 – according to our most recent report – would be significantly more powerful. There are rumblings that the new model would have anywhere from 544 hp to 640 hp, with at least two electric motors (one on each axle, making it effectively all-wheel drive). On top of the high performance, the i5 will have no issue running on EV power. According to one report, there'd be up to 78 miles of electric range, and would run purely on electricity up to 36 miles per hour. Even then, the gas engine would only join the party when under hard throttle. What do you think? Will BMW come out with a four-door PHV that could potentially outrun the current M5? Have your say in Comments. Related Video: