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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Couple arrested after carjacked Jaguar breaks down

A couple that played musical chairs with allegedly stolen luxury cars was arrested in suburban Salt Lake City following a carjacking and police pursuit after one of the cars drove over a “stop strip” tire deflater and the other was a Jaguar suffering from mechanical problems. Police arrested Brock Hansen, 33, and Brittney Price, 23, on Sunday in Taylorsville, Utah, following the incidents, which were reported by local media and spotted by Jalopnik. They began, police say, when an officer out on patrol spotted what he suspected was a stolen BMW. The officer began to trail the car to run the license plate numbers when the BMW came to a stop to pick up a man, later identified as Hansen, who was walking on the street. The officer then continued to follow the car, was able to confirm that the BMW was, in fact, stolen, and called for backup. Police at one point used a stop stick — a triangular tube filled with tire-puncturing nails — to try and stop the duo, but Price instead made a U-turn after driving over it and continued on with a deflated tire. She eventually pulled into a gas station, where surveillance footage shows Hansen exiting the vehicle, walking over to what appears to be a Jaguar X-Type sedan whose driver was standing at the pump, climbing nonchalantly into the drivers seat and taking off, following the stolen BMW. Price eventually stopped and exited the BMW to try and get into the Jaguar but was apprehended by police after a brief foot chase and scuffle that left an officer injured, KSL-TV reported. Hansen then took off and led police on a chase — “at relatively low speeds,” according to ABC4.com — before he stopped the car and surrendered to police without a fight. Both were taken to jail. “What we learned from the owner of that Jaguar is that heÂ’s been having some issues with that Jaguar and he believes that the Jaguar just wasnÂ’t going to go anymore and was bogging down Â… so may have picked the wrong vehicle to try and run from the police in today,” Unified Police Department of Greater Salt Lake Sgt. Melody Gray told ABC4.