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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW Concept X5 eDrive plug-in hybrid headed to Frankfurt

With six confirmed public debuts scheduled for the upcoming Frankfurt Motor Show, BMW is definitely going to have its hands full. While we've already driven models like the 4 Series and the i3, one of the more interesting introductions is a "concept" plug-in hybrid version of the new F15 BMW X5 called the BMW Concept X5 eDrive.
As the second concept to wear the eDrive name, this X5 combines a 95-horsepower electric motor with a turbocharged four-cylinder engine to balance performance and efficiency. On the green side of things, BMW says that the eDrive system allows the X5 to reach speeds of 75 miles per hour and a range of 19 miles (although we're guessing not at the same time) under electric power only, to go with fuel consumption of about 62 miles per gallon US (3.8 liters per 100 kilometers). For performance, this plug-in can still accelerate from 0-60 in under seven seconds, and drivers can select from three PHEV modes: one that operates the system automatically, an all-electric mode and a Save Battery mode to preserve the battery's current state of charge.
Aside from the obvious plug port on the left front fender, the X5 eDrive is differentiated from the 2014 X5 with slightly restyled front and rear fascias, subtle blue accents tying in with the BMW i line and lightweight, aero-tuned 21-inch alloy wheels. There is no definitive word on whether the Concept X5 eDrive will make it to production, but judging by BMW's recent commitment to plug-in vehicles, we wouldn't be surprised to see an X5 PHEV on the roads within the next couple of years. We'll see the Concept X5 in just a few weeks in Frankfurt, but until then, scroll down for the official press release.

BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.