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BMW working with Dainese to put airbags in motorcycle suits [w/video]

Addressing the safety concerns of its customers, BMW Motorrad is co-developing a rider suit with Dainese to feature something that's much more common in automobiles: airbags.
Starting with Dainese's D-air Protect System, which is made up of inflatable protectors that deploy in 15 milliseconds, the two companies will integrate the technology into a BMW Motorrad brand, one-piece racing suit, the DoubleR RaceAir. Later a different, street-oriented airbag system that can be retrofitted to bikes will be offered to Beemer riders.
The DoubleR RaceAir is expected to be presented at the EICMA motorcycle show in Milan in November, after all required crash testing has been completed.

You can buy Puma shoes inspired by BMW's fabric concept car

Back in 2008, BMW revealed the GINA Light Visionary Model – a concept car covered in fabric instead of metal body panels, placing it somewhere in between the fields of automotive design and fashion. Now BMW's Designworks studio applied the same idea to a pair of Puma shoes. The partnership brings the idea full circle: the car imitated shoes and now the shoes imitate the car. The new Puma BMW X-Cat Disc sneakers are covered in a single, seamless piece of metallic fabric. Instead of laces, the shoes pack Puma's Disc system that uses hidden wires hooked up to a dial on the tongue for adjustment. As they were for designed for driving, the X-Cat features rolled heels for quick pedal work – just like the Speed Cat, Future Cat, and Drift Cat that Puma furnishes to the likes of BMW Motorsport, Red Bull Racing, and Scuderia Ferrari. The combination of BMW design, seamless fabric, and high-tech adjustment makes these look like the slickest pair of kicks we've seen since Pininfarina designed sneakers for Fila. (And hopefully more durable. This writer had a pair of those that fell apart rather quickly.) The finished product ought to give the Adidas line by Porsche Design a run for its money when it launches in stores and online at Puma starting this Friday, July 1. Related Video:

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.