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BMW brings laser headlights and HUD helmet to motorcycles

BMW is complementing its array of cutting-edge tech at the 2016 Consumer Electronics Show with the ConnectedRide concept that adapts automotive innovations to the motorcycle world. To highlight the two-wheeled future, the company modified a K1600 GTL with a laser headlight and controls for a helmet-integrated head-up display. The result could make riding safer if these developments ever come to market. Some of BMW's latest models like the i8 and 7 Series can already cut through the darkness with laser headlights, and this K1600 GTL brings that technology to motorcycles. The bright light can shine down the road up to 1,969 feet, which the company claims is about twice as far as a conventional unit. The additional visual range gives riders extra time to evaluate what's ahead at night and could make for a safer journey. The concept laser headlight on the bike is only a feasibility test for now, but preliminary development is underway. However, the lights might need modification to see production in the US because BMW had to turn down the power on the units in the i8 to get FDA approval, according to BMW Blog. BMW also wants to make riders safer through a helmet-integrated HUD that ensures they never need to take their eyes off the road. While other companies already offer similar products, this solution maximizes the available information. Through controls at a person's left hand on the handlebars, a user can select displays of current speed, selected gear, tire pressure, oil and fuel level, and even speed limits, and the system displays the desired info right in front of the wearer's eye. A front-mounted camera can record the trip, and a rear-mounted one can simulate a rearview mirror. Real-world production of the HUD is still a few years away, but BMW says future versions could incorporate vehicle-to-vehicle communications to let the system receive hazard warnings, too. BMW Motorrad ConnectedRide. Concepts for motorcycle laser light and helmet with head-up display. BMW Motorrad will be displaying two innovations at the Consumer Electronics Show (CES) in Las Vegas on 6-9 January 2016. Laser light for motorcycles and a helmet with a head-up display will be presented, setting new standards of motorcycle safety, along with a technical outlook of how they may be employed in series models of the future. BMW K 1600 GTL concept vehicle with BMW Motorrad laser light.

BMW factors big in Mission: Impossible Rogue Nation

Product placement is big business, especially for automakers and especially in blockbuster action film franchises involving spies and assassins. Just ask Aston Martin or Jaguar Land Rover about their involvement in the James Bond movies, or Audi about the role it plays in the Transporter series. But when it comes to Mission: Impossible, it's all about the Bimmers. BMW has been featuring prominently in the popular action franchise, putting its i8 hybrid sports car front and center in the last installment, Ghost Protocol. And it will grab the spotlight once again in the upcoming Mission: Impossible Rogue Nation. Watch this latest trailer just released by Paramount Pictures and you might be able to pick out the M3 driven by Tom Cruise, the X5 by Jeremy Renner and the S 1000 RR motorcycles ridden by a whole crew of bad guys. Wheels aside, it's our best look yet at the upcoming fifth installment in the popular movie franchise, so if you're a fan, you'll want to check it out as the movie's not set to be released until the end of July. High-speed, high-tech, high excitement 24.03.2015 Munich/Los Angeles. BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures' legendary action film franchise, "Mission: Impossible – Rogue Nation", in theaters from July 31. This is the second time BMW has "accepted the mission" to lend its superior technological support to the film's production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of "Mission: Impossible - Ghost Protocol". The film's official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. Its renowned high-performance capabilities made the fifth generation M3 sports car the perfect choice to perform precision driving sequences, the likes of which have never been seen before. The M division's philosophy and dynamic design leaves no doubt about the M3's motorsport genes while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.