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Google reveals Alphabet, but BMW already owns that trademark
Tue, Aug 11 2015Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet
BMW electrifies the 2 Series Active Tourer with a plug-in prototype
Thu, Jul 2 2015BMW is developing a hybrid version of its 2 Series Active Tourer. At the company's Innovation Days 2015, we're finally getting to see the fruits of that electric labor with a prototype for a plug-in hybrid version of the front-wheel-drive hatchback. The Bavarians aren't keeping a secret that they intend to build a model like this in the future. But like the rest of the Active Tourer family, it's likely to remain unavailable to US buyers. BMW is already somewhat familiar with the realm of plug-ins with its i sub-brand and forthcoming X5 xDrive40e PHEV. This 2 Series Active Tourer is largely an adaptation of some of that tech. Up front, there's the company's transversely mounted, 1.5-liter turbocharged three-cylinder gasoline engine making 134 horsepower and 162 pound-feet of torque, and it's linked to a six-speed automatic gearbox. A generator on the front axle can also briefly boost output by 20 hp and 111 lb-ft, or help charge the rear-mounted battery. At the back is an electric motor making 87 hp and 122 lb-ft with a two-speed transmission spinning the rear axle. All of this is linked together via the Dynamic Stability Control to shuffle around power as necessary. The hybrid system generally prioritizes using electric power at speeds below 50 miles per hour and kicks on the engine from there. Depending on the settings, drivers can also force it into EV mode with a maximum range predicted at nearly 24 miles. BMW claims the 2 Series Active Tourer PHEV could get to 62 mph in a brisk 6.4 seconds, and the company estimates the setup can return the equivalent of 118 miles per gallon on the European cycle. While there's a lot of equipment to package together in this system, BMW claims that interior room is identical to the purely internal combustion version. The hybrid battery is under the rear seat, and propulsion for the back wheels is centered around the axle. As a prototype, the automaker isn't really talking pricing yet beyond stating buyers "do not have to pay a high premium for the technology." 2. BMW eDrive in the pipeline for further BMW models: The BMW 2 Series Active Tourer plug-in hybrid prototype. The advent of plug-in hybrid variants in various model series from the BMW brand is making all-electric driving with zero local emissions in a premium car a possibility for an ever-increasing number of target groups.
BMW and Roland Sands show off Concept 101 custom bagger
Tue, May 26 2015Though BMW may not be the first motorcycle manufacturer that comes to mind when you think of cruisers, that's precisely what the German marque has unveiled – in concept form at least – at the Concorso d'Eleganza Villa d'Este this year. Appearing alongside the 3.0 CSL Hommage concept, the BMW Concept 101 is a custom "bagger" created in California through a collaboration between BMW Motorrad, BMW Designworks, and legendary bike builder Roland Sands. Better suited towards cruising down the highway than carving up a racetrack or a dirt trail, the Concept 101 strikes a rather stunning (if uncharacteristic) form. The elongated shape is rendered in materials like brushed aluminum, carbon fiber, and wood trim, tapering towards the rear that encompasses two hard saddle bags characteristic of this style of cruiser. The top half of the bike is done up in lighter shades than the dark bottom, capped by a saddle crafted in fine-grain black leather, perforated black leather and a strip of brown leather. Power comes commandingly from an inline-six displacing 1.6 liters – or about 101 cubic inches, which along with Highway 101, gives the concept bike its name. The engine breaths out through a pair of tailpipes, each with three outlets to emphasize the six-cylinder and envision what it would look like if Munich opted to take on the Honda Gold Wing F6C Valkyrie. Of course this isn't the first time BMW has done a bike with Roland Sands, nor the first time it's displaying a bike concept at Villa d'Este. Last year the German marque displayed the Concept Roadster at the same show, and did the Concept Ninety with the same custom shop at the previous year's concours. BMW Motorrad "Concept 101" - The Spirit of the Open Road. Munich/Cernobbio. Every year, the most impressive representatives of the mobile past and future on both two and four wheels assemble at the Concorso d'Eleganza Villa d'Este for a very special get-together on the shores of Lake Como. Amid this extraordinary blend of the traditional and the contemporary, BMW Motorrad once again presents a breathtaking concept study: the BMW Motorrad "Concept 101". "The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence - the perfect embodiment of "American touring". Designing this big touring bike study was amazingly exciting for us because we haven't been involved with a motorcycle concept like this before.