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BMW planning plug-in hybrid versions of core models

To the casual observer, there's a sort of schism in the world of fuel sipping. The Japanese, Koreans and Americans have embraced electrification by way of hybrid powertrains, while our German friends lean towards diesel technology. BMW is actively pushing to change that impression, as it's announced that it will take a break from niche-busting MPVs and lifted, four-door coupes to produce plug-in hybrid versions of some of its "core-brand" models. This charge will be led by a 3 Series eDrive, whose innards are shown above, with BMW fitting a version of its turbocharged four-cylinder and an electric motor to its popular sedan. This, it should be noted, is quite a departure from the ActiveHybrid 3, which relies on a thirstier 3.0-liter, turbocharged six-cylinder. More specific details, such as the total system output, the electric range of the plug-in system or the amount of time it will take to charge, aren't yet available. BMW has, however, said the eDrive 3's systems are "directly based" on those used in the i3 and i8, and that includes larger components, like the lithium-ion battery and electric motor. "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models," said BMW board member Herbert Diess. "When it comes to the electrification of the drivetrain, we are deliberately developing a wide-ranging expertise in order to offer our customers worldwide the ideal solution." BMW will unveil a prototype of the 3 Series eDrive in Miramas, France, although it's not clear when either it, or the X5 eDrive the company mentioned in its attached press release, will arrive to market. New generation of plug-in hybrid models Munich/Miramas. The BMW Group is preparing to follow up its innovative and revolutionary BMW i models with plug-in hybrid versions of the core-brand models. In Miramas, France, it will present a BMW 3 Series plug-in hybrid prototype and a new generation of hybrid vehicle concepts incorporating technology already used in BMW i models. Long term, the BMW Group is planning to offer plug-in hybrid versions of all its core-brand models. Herbert Diess, Member of the Board of Management BMW AG, Development, said: "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW names new CEO, chairman and head of development

Big changes are afoot in the top ranks at BMW, as the Bavarian automaker has announced not just one, but several appointments in the top floors of its towering headquarters in Munich in what the company itself is referring as "a generational change" in its leadership. The biggest change relates to the chairman of BMW's management board – German-speak for the company's chief executive officer. Effective at the end of the company's Annual General Meeting on May 13, 2015, the company will be run by Harald Kruger. The 49-year-old mechanical engineer has been with BMW since 1992 and has sat on its board since 2008, and has until now been responsible for production for the entire BMW Group. The chairmanship of the board of management currently belongs to Dr. Norbert Reithofer, whom the management is endorsing to chair the supervisory board (which Americans might call the board of directors). That role in turn is currently held by Professor Joachim Milberg, who will step down from his position in order to make way for Reithofer to take his place. Milberg is earmarked to remain with the company to oversee its corporate social responsibility and charitable activities. BMW has also announced the appointment of Klaus Frohlich to serve as its head of development with immediate effect. In his new capacity, Frohlich replaces Dr. Herbert Diess, who in turn has left Munich to take over the Volkswagen passenger car division. Below you'll find statements from both BMW and VW on their new appointments. BMW Group takes steps to initiate a generational change at the head of the Board of Management and Supervisory Board 09.12.2014 - Harald Kruger to become Chairman of the Board of Management in May 2015 - Dr. Norbert Reithofer proposed to succeed as Chairman of the Supervisory Board - Prof. Joachim Milberg to take leading role in the BMW Group's worldwide CSR activities and charitable foundations - Klaus Frohlich appointed to Board of Management with responsibility for Development Munich . At its meeting today, the Supervisory Board of BMW AG took the first steps to initiate a generational change at the head of the company's Board of Management and Supervisory Board. Harald Kruger will become Chairman of the Board of Management effective the end of the Annual General Meeting on 13 May 2015. The current Chairman of the Board of Management, Dr. Norbert Reithofer, will be put forward for election to the Supervisory Board at the 2015 Annual General Meeting.