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BMW i8 will be first production car to use Gorilla Glass

What do smartphones and the BMW i8 have in common? Glass. Scratch-resistant Gorilla Glass, that is. The i8 will be the first production car to use the chemically hardened material, which is more durable, lighter and provides more sound deadening than conventional laminated automotive glass. We thought it would be a natural replacement for windshields, but, according to Autoweek, BMW said it will be used for the rear window for sound deadening purposes. The Gorilla Glass will still be laminated, with two 0.7mm thick layers of it sandwiching an acoustic sheet, reports Autoevolution.
BMW reportedly claims the i8 will weigh less than 3,285 pounds, and to offset the heavy hybrid powertrain to reach that goal the automaker has implemented lightweight materials normally not found in mass-production automobiles. With a carbon fiber reinforced plastic (CFRP) monocoque used for both the (relatively) pedestrian i3 and the upscale i8, it's not surprising BMW was also the first to jump onto Gorilla Glass, especially given the timing of a report that a high-end automaker would introduce it within the year.
Be sure to check out our First Drive review of the i8 to see if BMW's newest sports car is living up to the hype.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW M3 and M4 CSL not in the cards

We aren't sure whether to file this one under "good news" or "bad news." BMW confirmed to Top Gear that there "are no plans" for lightweight versions of the new M3 and M4, in the same vein as the E46 M3 CSL (despite rumors to the contrary). The reason?
"There wasn't a CSL on the previous generation, and the way we look at it is like this: the CSL was great because it had this real focus on lightweight engineering. But we've already done that with these new cars. We've made them as light as possible - they come in under 1500 kilograms (3,306 pounds), which for a car like this is incredible," said Matt Collins, BMW's product manager for small to medium cars.
Now, as much as we love the idea of a hardcore version of any car, we appreciate BMW's point of view that the newest Ms are already as light and tough as they need to be. Collins elaborated, saying, "Rather than doing a halfway house to begin with and then rolling out a CSL, we thought we'd make the 'real' car as light as we possibly could. So we've no plans whatsoever to make a lighter, harder version just yet."