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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

There's no substitution for BMW's E30 Mmmmm3

If you told someone that you had a friend with a four-cylinder BMW who "would let me wash the car," and in exchange for the privilege then let you drive that clean BMW once around the block, your first question would probably be "What kind of BMW is this?" There's a chance you wouldn't be surprised once you found out the coupe in question was the E30 M3, a car our own Zach Bowman dubbed the "Mmmmm3."
Petrolicious talks to Gabor Mester about the car he fell in love with, a black version of the original "Munich mauler" that was owned by the parents of a high-school friend - oh, and Mester was also in high school when this washing and driving took place. When the original owners were ready to sell, Mestor was ready to buy, and he hasn't had a single regret about it since.
You can enjoy his story in his words in the video below.

BMW 1 Series with B38 three-cylinder engine

Downsizing For BMW's Front-Wheel-Drive And i Futures
Output is quoted at 175 horsepower and BMW says it will hit 62 mph in 7.0 seconds.
The red five-door BMW 1 Series seen in this photo gallery has little to do with what is actually of importance here. What we've just tested at an airfield not far from Munich, Germany, is a new 1.5-liter TwinPower Turbo inline three-cylinder gas engine that we'll be hearing an awful lot about in the coming few years.