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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW 2 Series gets 3-cylinder Mini engine

BMW just keeps lopping off cylinders from its engines and sliding the ever-more-diminutive mills into its models. This spring, Europeans will get some of the automaker's smallest yet thanks to a new entry-level 2 Series that will share a powerplant with the Mini Cooper. The Bavarian company will also introduce a few other tweaks to the compact coupe across the pond. The 218i is the new 2 Series base model, and it shares its 1.5-liter turbocharged three-cylinder with the latest family of Minis. The engine makes the same 134 horsepower and 162 pound-feet of torque, but BMW does have some tiny changes for it. First, the orientation is swapped to fit lengthwise under the hood and drive the rear wheels. Just as importantly, buyers can order it with an eight-speed automatic, rather than the six-speed in the Minis. BMW claims that the little engine gives the 218i a 50:50 weight distribution, and it takes around 8.8 seconds to reach 62 miles per hour with the standard six-speed manual – tack on another tenth for the automatic. Either way, top speed is still a perfectly respectable 132 mph. Those acceleration numbers, incidentally, are over a second slower than what the latest Cooper is quoted at. Beyond this new base model, BMW will bring a few other additions to the 2 Series for Europe. The 220d oil burner will be available with xDrive all-wheel drive, and the company will introduce several new equipment bundles called Advantage, Luxury Line, Sport Line and M Sport. Each will bundle various options and trims together to appeal to buyers. No word yet on whether the 218i will eventually make it to North America, but we aren't holding our breath. Scroll down to read BMW's lengthy release about all of the changes set for the 2 Series. The BMW 2 Series Coupe: New entry-level engines, new model variants, even greater individuality. Premiere of the BMW 218i Coupe with 3-cylinder petrol engine from the new BMW Group engine portfolio and the BMW 220d xDrive Coupe – new and varied range of equipment features for model variants Advantage, Sport Line, Luxury Line and M Sport. Munich. From March 2015, new entry-level engines, a further four-wheel drive model and additional equipment options will increase the diversity of features available for the BMW 2 Series Coupe. With the market launch of the new BMW 218i Coupe, a three-cylinder petrol engine from the BMW Group's latest engine family will be featured for the first time in the brand's sporty and elegant compact model.

Bunny couldn't out hop a BMW M3 on-track

Driving a car is a dangerous hobby, and not just because of other drivers or poor roads. Sometimes, it seems like even the wildlife is out to get you, as evidenced here, here, here, here and here. Now, we can add one more unfortunate car-versus-animal encounter to the tally.
Perhaps believing that this bright orange BMW M3 GTS was a very fast, very loud carrot, an unfortunate bunny leaped into its windshield in a brutal accident at a Polish racetrack. Considering the M3's speed at the time, 89 miles per hour, the passengers are lucky to be okay. Obviously, Bugs didn't make it.
The BMW isn't in such great shape, though. The windshield is in a bit of a state, with safety glass sprayed all over the passenger side of the cabin. There doesn't appear to be any sheetmetal damage, at least from what we can tell from the video. Although there isn't any blood, the hit is really hard. The initial point of impact is at 0:57. Check out the video below.