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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW and Roland Sands show off Concept 101 custom bagger

Though BMW may not be the first motorcycle manufacturer that comes to mind when you think of cruisers, that's precisely what the German marque has unveiled – in concept form at least – at the Concorso d'Eleganza Villa d'Este this year. Appearing alongside the 3.0 CSL Hommage concept, the BMW Concept 101 is a custom "bagger" created in California through a collaboration between BMW Motorrad, BMW Designworks, and legendary bike builder Roland Sands. Better suited towards cruising down the highway than carving up a racetrack or a dirt trail, the Concept 101 strikes a rather stunning (if uncharacteristic) form. The elongated shape is rendered in materials like brushed aluminum, carbon fiber, and wood trim, tapering towards the rear that encompasses two hard saddle bags characteristic of this style of cruiser. The top half of the bike is done up in lighter shades than the dark bottom, capped by a saddle crafted in fine-grain black leather, perforated black leather and a strip of brown leather. Power comes commandingly from an inline-six displacing 1.6 liters – or about 101 cubic inches, which along with Highway 101, gives the concept bike its name. The engine breaths out through a pair of tailpipes, each with three outlets to emphasize the six-cylinder and envision what it would look like if Munich opted to take on the Honda Gold Wing F6C Valkyrie. Of course this isn't the first time BMW has done a bike with Roland Sands, nor the first time it's displaying a bike concept at Villa d'Este. Last year the German marque displayed the Concept Roadster at the same show, and did the Concept Ninety with the same custom shop at the previous year's concours. BMW Motorrad "Concept 101" - The Spirit of the Open Road. Munich/Cernobbio. Every year, the most impressive representatives of the mobile past and future on both two and four wheels assemble at the Concorso d'Eleganza Villa d'Este for a very special get-together on the shores of Lake Como. Amid this extraordinary blend of the traditional and the contemporary, BMW Motorrad once again presents a breathtaking concept study: the BMW Motorrad "Concept 101". "The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence - the perfect embodiment of "American touring". Designing this big touring bike study was amazingly exciting for us because we haven't been involved with a motorcycle concept like this before.