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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW will make plug-in hybrid versions of all models

Late last year, BMW made it clear that it would be making plug-in hybrid versions of all of its "core models." The first of those will be the X5 xDrive40e. At the New York Auto Show this week, BMW North America CEO Ludwig Willisch told AutoblogGreen that this enhanced PHEV plan is going to be applied to "every new model." We were asking Willisch if he views Tesla as a competitor to the Bavarian automaker. "I wouldn't say I don't see any competition," Willisch said, "but I still see that a BMW 5 Series and a Tesla are totally different animals." What about the rumored i5 or an i7, we started to ask – "which we don't have" Willisch interrupted – that could happen, couldn't it? "Not any time soon," Willisch said. "What we will have are plug-in hybrids. With the introduction of every new model there will be a plug-in hybrid version of that, too." There are people who are asking if the i brand will expand to a truck or a larger sedan, "but this is all the future," Willisch said. "It's not now and it's not the next couple years." Related Video:

2015 BMW 228i Convertible

BMW history is littered with small, four-seater convertibles that offer style, spirited performance and driving flexibility. These days it's the 2 Series range, not the 1 or the 3, that carries on the droptop-driver's-car tradition, and the 2015 228i Convertible will the first flavor of it to hit US shores. With prices starting in the upper $30k range, conservative but attractive exterior styling and just enough interior comforts and amenities to feel like a true-luxury player, the 228i makes a strong initial case for itself as either a first or second vehicle. Concurrent with my First Drive of the 2015 BMW X6 M, the Germans brought along their new 2 for testing along some pretty mellow Texas driving routes outside of Austin. With roads that ranged from sweeping country lanes to small town streets, and weather changing handily from cold and misty to bright and warm, I got a good sample of what the new open-top 2 can do. Drive Notes I'll admit to getting behind the wheel of the 228i convertible with a bit of a bias: the old 1 Series line, including the droptop, was amongst my favorite BMW models in years. In terms of overall character, this 2 Series has mellowed a lot versus the chuckable, cheerful 1er. The steering response isn't quite so whip-fast, and the longer wheelbase means it's less willing to rotate overall. Of course, the 2, especially in convertible form, does feel better suited for the stereotypical small, premium convertible driver, too. Ride quality over our mostly smooth-road drive route was placid and controlled, and steering still felt steady and weighty on center and with lock added in. The car also offers really well-sorted protection from wind buffeting and noise, both with the top raised and lowered. I drove topless on the highway and on surface streets, and was impressed at how cozy I felt with the wind deflector erected and the windows up. Cold-weather convertiblers should do well with this BMW (especially when the xDrive AWD car launches, later in the year). Erect the folding soft top – a feature that's available at speeds up to 30 miles per hour – and the NVH experience is transformed. BMW says that the top-up wind noise has been reduced "by half" versus the 1 Series – a fact that I had no trouble believing after the first few seconds. Wind rush is basically eliminated with the roof raised, and the car becomes a downright conversational space thusly set up.