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Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.

BMW offers M Performance Power Kit for 2012 335i sedan

BMW has let loose a new M Performance Power Kit for its F30-generation 335i and 335i xDrive sedans. Starting at $1,100 for the kit - installation is extra - your car will be fitted with a new ECU and air intake on the functional side and an M Performance engine cover and rocker panel stickers on the decorative side. The Power Kit raises the 3.0-liter inline six-cylinder's horsepower rating from 300 to 320, and on automatic models, torque gets a boost from 300 pound-feet to 332 lb-ft - manual transmission models get a smaller bump to 317 lb-ft.
According to the Bavarian automaker, you'll be able to hear the change in the overrun exhaust note, and 0-60 mile-per-hour times drop by 0.2 seconds. The package is available now at all BMW Centers in the US, and if you get it installed when you purchase the car new, it will get the same four-year, 50,000-mile warranty as the vehicle. Have it done after the fact and the kit will be warranted for two years and unlimited miles. There's a press release below with some more details.

BMW against Merkel's female board member quota in Germany

There may soon be more women in power positions in the world of German business under a proposed law from Chancellor Angela Merkel's coalition government. If passed, the law would force large, publicly traded corporations to have female members make up at least 30 percent of their supervisory boards (which are responsible in part for business strategy) by 2016. In addition, all companies would have to increase the female proportion on their management boards, which conduct regular business. The law seems likely to pass next month. "We've decided to do this and it will happen," said Merkel in a speech about the new rule, according to Bloomberg. Women currently have just six percent of management board seats in the country. Big businesses in the country aren't on board with proposed law, including automakers. "BMW as a company doesn't believe in quotas," said spokesperson Jochen Frey to Bloomberg. "While we hold that opinion, we want and strive for diversity in our workforce in terms of gender, ethnicity and age." Currently, 25 percent of Bimmer's supervisory board is female, a bit higher than the national average in Germany of 22 percent. German car companies are hardly alone when it comes to having a paucity of women in positions of power. Honda only added its first female member to the automaker's board of directors earlier this year, and Toyota and Nissan showed similarly low numbers. A 2013 list from Fortune ranked many of the most powerful women in the auto industry as coming from North America.