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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.

BMW X4 Concept images leak ahead of Shanghai debut

Last month, BMW confirmed that its long-awaited X4 crossover would debut next year, but other than imagining a smaller X6-shaped crossover, we really had no idea what the new niche model would look like. That is until a Russian website, Autowp, leaked a handful of embargoed images this morning showing the X4 Concept that will be unveiled in a couple of weeks at the Shanghai Motor Show.
From what we can see of this concept's styling, there are more elements shared with current BMW models than not. The face of the concept is an attractive blend of the current 3 Series sedan and the X3, while the roofline has definitely plucked right from the X6. This thinly veiled concept should carry over almost untouched when it enters production with the exception of the door handles and the overly stylized fascias and side mirrors. According to CarScoops, it will measure the same length as the current X3 and use the same engine lineup as well. Stay tuned, as we'll have more information on this concept shortly.